"Femininity is to be weak": Avon celebrated March 8
International Women's Day was coined as a symbol of the struggle for gender equality and respect for women's work, but on March 8, our compatriots stubbornly continue to be associated with stereotypical ideas about femininity. Yesterday, our editors received a gift from the Avon brand notebooks, which turned out to be part of a large advertising campaign "All shades of femininity" and cause only a desire to clutch at the head.
“More than beauty” - says the Avon slogan, but the advertising campaign only underlines the stereotypes that are firmly rooted in society: a woman should first of all have an attractive appearance, and the whole point of her existence is to get a man and keep him by force ( this idea is emphasized by the campaign authors, literally tying the hero of the picture to the heroine). A woman is interested only in shopping and the opportunity to spend as much money as possible (of course, a man earned a woman at work except paint her nails), her desire for self-education is reduced to the ability to play a smartphone and read glossy magazines, and instead of a serious conversation with a partner about relationship, she prefers to turn to the Tarot cards.
"Femininity is a positive influence on him" (because, obviously, a man cannot be carried away by cooking and other "women's" affairs), "Femininity is being a good organizer" (but a woman can only be organized by going to the store), "Femininity - it is to stand on your own "(to hold the weight)," Femininity is to get out of difficult situations "(what could be more difficult than styling?). The cherry on the cake is a movie of the new Avon flavor: if you believe him, femininity should appear in every movement, like a ballerina.
