Me and You: Fun feminist underwear and basic clothing
IN THE WEEKLY RUBRIC "NEW MARK" Wonderzine presents young designers and tells where and how you can buy their things. Our heroines this week are Mayan Toledano and Julia Beilis, the designers of the New York brand Me and You, creating t-shirts and underwear with naive prints and feminist inscriptions.
The girls met during their studies at Parsons, and a year ago they launched a brand of basic things. Mayan and Julia create T-shirts and spacious basic pants. On them, the designers put inscriptions in pink "Feminist", "Hate it Here", "Bad Bitch", as well as naive prints in the form of kisses. In addition to underwear, Me and You produce sweatshirts and transparent T-shirt dresses, but whatever they do, designers will promote women's friendship and girl power with every single thing. Not surprisingly, the girls were supported by the artist and photographer Peter Collins, who shot the book for Me and You, as well as the founder of Rookie Mag Tavi Gevinson and the artist / activist / model Arvid Bistrom. Together they make up the feminist creative team Ardorous.
Designers say that they like simple things, working on which they always think about and how girls will look on them in their selfie on Instagram. So far, the main thing that glorified the brand has become the so-called grandmother's underwear. The girls urge to wear them on any occasion - what's in the ICP, what's on a date - and consider everything that is natural and what is comfortable with sex. Soon the brand promises to present its first swimsuits and things for sports. Me and You can order things from them on the website.
The ideas of feminism in fashion are not yet particularly manifest and are not used very often. We wanted to do something that is so obvious - take the notion of "feminist" and turn it into something cool and fun. It seems to us that our T-shirts and underpants lowered the degree of bombast around the concept of feminism, and it became closer to us, ordinary girls. Our role models are our mothers, as well as Lea Seydou and Adel Ekzarkopulos in Life Adele, Nancy Sinatra, Tavi and bold girls in our Instagram feed like Lauren Alice Avery.