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Editor'S Choice - 2024

Account Director Masha Gruzdeva about favorite outfits

FOR RUBBER "WARDROBE" we take pictures of beautiful, original or strangely dressed people in their favorite things and ask them to tell related stories. This week our heroine is Masha Gruzdeva, account director of the ITK Brotherhood agency.

"This is not forever" - this is a comic manifesto of my wardrobe for the next ten years. I do not think that in twenty with something your image is already formed and you will walk like that until the end of life. Until things linger with me for more than a year. At the same time, the clothes I use all the time are four times less than the one that lies in the dresser until better times.

Starting from the second year I worked in male retail projects: first FOTT, then Fancy Crew, and as a result I ended up at the ITK agency, where they also work on clothes. When you deal with things for a long time, attitudes change. Now I buy everything, the main thing is that the thing sits well. Perhaps that is why my wardrobe is stylistically heterogeneous - I do not adhere to the general line, except that there is always a lot of black.

I like to think that objects are more than just things and that in each of them a person puts additional meaning. Romantic or ironic, sad or joyful - any. The main thing is the memories and mood that are associated with the thing.

COS skirt, American Apparel top, New Balance 990v4 sneakers, Fuck York Currency sweatshirt

Long could not think of what to do with this skirt. As a result, I adapted it for demi-season exits, when it is already possible with bare legs, but still it is impossible to fry in the sun. Silhouette is not binding, so you can combine with any top.

A sweatshirt is a super birthday present that was delivered straight to the festive table. Without embarrassment, I can say that I value them. Strange brand, the inscription is either "love" or "money", French Aiguant, a combination of colors - everything in it is pretty.

Cloak C.P. Company, trousers Très Bien, T-shirt Julie Nefedovoy, sneakers Maison Margiela Replica

Here all things are favorite. And the raincoat, which I traded for a Carhartt jacket about four years ago, and pants with arrows, which I ordered from ITK, and sneakers without heels. I wear a t-shirt according to my mood - this is my only instagram purchase. I went to her in a florid way: at first I saw a girl from Russia, who starred in cool Richard Kern, subscribed to her. Then it turned out that she makes such t-shirts. I got one and now I go to work in it - I warn my dear colleagues.

T-shirt Comme des Garçons Play, COS pants, Converse sneakers

I do not like big logos, so for a long time I didn’t understand how to wear this T-shirt - my mother presented it to me. But the idea of ​​increasing the number of eyes from two to four seemed funny to me, so a couple of times I put on a thing for a joke, and then I realized that it looks great if I choose the right bottom. In this case, the next pants from COS, because they are super-wide and from the cord.

I AM Studio Dress, Pertini Mules

When all this fuss with flounces happened a couple of seasons ago, I wanted something in the style of Audrey Horn, so this dress appeared. It does not commit to anything, but it helps to cheer up, or something. You become such an elusive bird, and all is well.

American Apparel Bodysuit, Palace Skateboards T-Shirts, New Balance 990v4 Sneakers

Give praise to the late AA. Nobody so well did the body, T-shirts and other clothes bordering on tastelessness. It was this thing bought at the latest sale in an attempt to catch at least something to remember. Sports pants have remained since the days of FOTT, when the Palace was not particularly needed by anyone, but I liked everything baggy.

Fur coat Story Of Lola, Monki dress, Nubikk boots

A couple of years ago I really wanted a fur coat, but I didn’t want an ordinary one at all. As a result, I found something in the style of Cruella De Ville, only all the puppies are alive. Of course, this is more a show off, and not an everyday option, so I wore it only a couple of times. But it's great to know that there is such a thing in the arsenal. In addition - cowboy stars on the boots!

Long sleeves, pants and shoes - COS

Everything is simple - things fit well. Can be worn together or separately, but this is exactly the case when you choose something that neatly emphasizes the right. In this you can even go to your parents, go to a meeting with clients, go to a bar or just watch memes.

Dress and Boots - & Other Stories

I will tell you a secret, my alter ego likes everything “rich”. Thick applications, rich dark colors, heavy fabrics, long nails and very voluminous styling ... We have little idea how you can wear it in real life, but sometimes things like this dress sneak into my wardrobe. I try them on for a long time at home, and then I'm not going anywhere.

Sheepskin Weekday, COS jeans, Call Me 917 T-shirt, Boots & Other Stories

Hooray, everything is black! This is definitely not going to be better by the middle of the day. Sheepskin coat is great to me and looks ridiculous, and it appeals to it. Scarf made friends from the association "Circle" and presented for the New Year, although I was already going to buy it. I like the logo - graphic and slightly mystical. T-shirt - skate merch of the creator of Bianca Chandon, took in a fit of "I have very few black T-shirts." This, of course, is not true, but what to do.

Long sleeves Polo Ralph Lauren, COS skirt, Mango ankle boots

I could never understand what size of men’s clothes I need: M or S. As it turned out, it’s worth taking L, and it was he who was the only one available when I ordered this long sleeve. I dream to walk in it every day, because it is big and black, looks good tucked in a belt or dress. In the appendage to him a red skirt of dangerous length and ankle boots in which it is difficult to move. I love such things, although sometimes they attract attention, and it infuriates. It is amazing how this may interest anyone in the era of accessible Internet.

Badges from the store "Voentorg", the icon from the concert King Krule

It happens that you wander around the city for a long time without a goal and as a result you do something cool. For example, you go to Voentorg, try on balaclava with your girlfriend, you giggle a lot, and then you choose badges for half an hour. As a result, buy these.

The third pin is a separate story. In the fall, we went to Stockholm for the first time, to the concert of one of my most beloved boys in the world, Archie Marshall. While I was bursting with tears of delight during the performance, my girlfriend bought this badge for me! If anything, it does not say "zoo", but the name of the album "OOZ".

Rings: from Georgia, from Stockholm, mom and unknown origin

I have a special relationship with rings: these are the only decorations that I wear every day and which I constantly lose. The fact that from Georgia - a gift of the best neighbor and namesake. At first the ring seemed “not mine”, but it turned out that the plexus of carnations on the arm looks cool.

My mother's ring is a gift from her father to graduate from the university, which I now wear, carefully removing each evening in a box. Ring on the thumb brought from Stockholm - bought for two euros, all in the same autumn trip. And finally, a stupid ring with a skull - I put on my mood, but I don't know where it comes from.

Weekday Earrings

I constantly lose all sorts of small things, so the earrings buy only simple and cheap ones so that it won't be a shame when they disappear.

Ippolita earrings

Recently she took this pair from her mother: for some reason she decided that these earrings do not fit her. I don’t wear gold, so I was surprised when the earrings took root; as a result, she began to regularly wear them to events where she had to dress up.

Perfume Acqua di Parma

Usually in my arsenal there are no more than two flavors: I cannot constantly switch from one smell to another, I feel uncomfortable when changing the situation, so to speak. Now I use only this, it is grassy and a bit like some medical poultices - I expect this from all the scents that I choose for myself.

Points Salvatore Ferragamo

I almost always wear lenses, but sometimes my mood can be smarter - then I choose glasses.

MM6 bag and Patagonia backpack

Last summer I decided that the red one was cool and bought this bag. I have a lot of shoppers, but this is the most elegant. Backpack spied with a colleague and found in a Riga store. It is cool because it can be carried as a bag, and as a miracle, a backpack. There are a lot of pockets in it, and I love to hide everything in them!

IKEA cleaning roller

I got this trophy because of the owner’s forgetfulness. When you are a happy owner of a fat cat, you can't do without such a thing, so in this thing the functional is connected with the sentimental one.

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