Bookmarks: What and how to buy in the Cools online store
WONDERZINE DEADS, how the famous online stores are arranged: what to buy and what to look for when delivering. This time we are exploring the Cools project.
Many entrepreneurs tried to start a service that would be a cross between a social network and an online store. So, we have already written about successful projects VFILES and Not Just a Label. In one row with them you can add the New York Cools. The site brings together about fifty thousand users and 300 independent young brands. Designers independently moderate their product range on Cools and communicate directly with customers, and the online retailer for this gets 12% of the profits from each item sold. For two years, the service was a closed platform, available only to brands and retailers. Only in 2013 Cools earned for everyone.
The Cools work scheme was invented by the Frenchman Olivier van Thames in 2011. Coming from a wealthy family, an enterprising Olivier, at the age of 21, organized his first business - a video game studio. But this was by no means his first work experience: even earlier, Van Temsh organized large-scale parties in Paris, was involved in politics, launched his own record label and at the same time managed to study at the Sorbonne and Oxford. With such a summary a few years ago, Van Temsh decided to move to New York and "run something cool." Something cool he called - Cools.
Van Temsh notes that his service allows brands to earn 4-5 times more than in a traditional retail in stores. The project management scrupulously approaches the choice of designers. Mostly online store sells things conceptual and obscure brands like Public School and InAisce. Although in the vast Cools can be found and big names like Costume National. In addition, Cools collaborates with the stars. Grimes, Dri Hemingway, Erin Featherston and Agnes Dane compile their collections for the site.
What else makes the site look like a social network - the ability to mark any thing you like with the "Cool" button. Further, the user can "share" this very thing on Facebook, Twitter or more interesting. Thus, the creator of the online service allows customers to determine for themselves what they consider cool.
“The service is called Cools not by accident. We don’t want to explain to people what’s cool and what’s not. This is the platform for which we choose talented brands that produce high-quality things. People determine what’s really cool from this and can share it with friends. Yours are “cool” different from my “cools” - and that's great! "
"Designers"
The "Designers" section offers a list of brands in alphabetical order - almost 300 names are represented here. On the Cools you can find monochrome dresses from the French brand Anahide Saint Andre and super cool Terra New York raincoats for $ 265.
"Women" and "Men"
Sections for men and women, in turn, are divided into "Latest", "Clothing", "Footwear", "Accessories", "Jewelery" and "Sale". The latter now presents a large selection of giejo swimsuits for $ 35 and Luz Collection for $ 120. Even at the sale for $ 103, you can buy a black dress Stefanie Biggel, which used to cost almost $ 500. The choice of shoes is small, for example, in the section "Heels" there is only one product - iridescent sandals from The Bullett Shop. As for jewelry, Cools also sells jewelery and even precious Anfray & Anfray wedding bands. In the accessories section are pop art handbags Angel Jackson, Illesteva glasses for $ 200 and leather gloves Corlette.
"Lifestyle"
In the "Lifestyle" section presents the whole range of cool things for home and leisure. For example, Cools sells Martone Cycling bikes for $ 1200, home decor items, smartphone cases, suitcases, and soon you can buy paintings and sculptures on the site. What deserves special attention in this section is the choice of books and magazines: there are publications such as Aperture, Whitewall, Velor Magazine and Mother.
"Editorial"
The section "Editorial" is a separate thematic selection of products, among which are relevant at this time of the year gifts. The site is very conveniently distributed gifts for mom, dad, for her and him, luxury gifts and, conversely, worth up to $ 250. There is also a selection of "Treat Yourself", where floor-length dresses and faux fur capes are offered to shoppers. But in the collection of "Get Your Party On" you can pick up various outfits and accessories for the party, for example, the Mawi clutch or the Cuisse de Grenouille men's butterfly.
Delivery
Delivery is carried out worldwide, except for such countries as Iran, Turkmenistan, Cuba, Syria and North Korea. On the website you can track the movement of your order. Delivery time varies by region, as well as its cost. Things that do not fit can be returned within 14 days.