Brand: Whit

Whit is an American maiden brand, especially popular in Japan.

W H I T

^{Designer: Whitney Pozgey}

^{Year of foundation: 2010}

^{A place: New York, USA}

^{Site: www.whit-ny.com}

Whitney pozgay

Whitney Pozgay was born in Phoenix, Arizona. Thoughts about leaving his hometown and becoming a designer, visited her since childhood. Studying hard is the key to success, Whitney decided. And now behind her back is the university in Austin, which she graduated with in the specialty "Theatrical Costume Design", studying at the Sorbonne in Paris and Parsons in New York. Whitney trained at notorious companies, such as Kate Spade and Steven Alan, but refused to stay in them for a long time and refused: too great was the desire to create their own brand. At the base of Whit NY, Whitney was helped by her old acquaintances, whom she easily convinced of the feasibility of investing money in a new project (since she had developed a business plan for creating her own brand while studying). Having released the first and so far the only collection, Whitney quickly achieved success: they wrote a note about her in WWD, mentioned it in the American Elle and noticed on the refinery blog29. Understanding what Whitney is inspired when creating a collection is simple. Even if her mindboard was not available to everyone, the photos of Jane Birkin, the Lolita billboard by Stanley Kubrick and the photo of a trench that Francois Hardy had once worn are involuntarily remembered at first glance at the Whit collection.

^{It seems to me completely wrong when clothes speak for a person. That is why I try to make my brand suitable for everyone: both girls who love vintage dresses and those who prefer simplified shapes and silhouettes. Of course, first of all, I am inspired by the city in which I live now, New York is the most beautiful place on Earth. I look around - at my friends, at interestingly dressed girls in the streets and in cafes. Each of them has a personality, and, I hope, my brand is able to emphasize it. I was lucky with my business partners: they do not interfere in the creative process at all, for which I am very grateful. Thanks to them, my dream came true - orders come from all over the world, especially a lot for some reason from Japan.}