What you need to know about the Russian cosmeceuticals Mirra

IN RUBRIC "HOW TO COLLECT THE COSMETIC" We talk about interesting cosmetics - cheap, expensive, rare, beloved by makeup artists and bloggers, suitable for simple and complex makeup - and accessories for her.

Cosmeceuticals are simply medical cosmetics; It is in this direction that the Russian brand Mirra is developing (at first it was called “Mirra-Lux”). Its formulas are based on the development of the State Scientific Center for Applied Microbiology and Biotechnology. The company's own production (on the side they buy only packaging) is concentrated in the Obolensk region: there are laboratories of the center, and the proximity of the reserve has a good effect on the ecology of the area.

Since 1996, the company has continued to receive awards for the introduction of modern technologies in industrial production. Actually, this is its task: without new developments Mirra would have stalled, and this is not in its rules. Immediately a year after the release of the first products - anti-inflammatory, veno-tonic and antiallergic balms - the company introduced the first know-how (emulsification technology with microparticles that penetrate the deeper skin more successfully than others), another two years later - the second (liposomal gels that also respond for the best penetration of substances into the skin), and then the third (caviar complex). She seems to have her own special way: many other Russian brands are not eager to receive international certificates and participate in various cosmetic exhibitions, and Mirra is still not lazy to develop men's cosmetics and decorative.

Mirra has no central ruler, but there are those that the brand promotes a little more actively than the rest. For example, the very male series that Pierre Cardin helped to make. Another pride brand - cosmetics with the same caviar complex, standing, contrary to expectations, inexpensive. For the first order, however, Mirra Daily universal remedies are better suited: a basic moisturizing or nourishing cream that strengthens the eyelash balm or facial wash. Still it is worth looking at the "minerals": it is quite possible that a suitable powder will no longer have to be ordered, but it will be possible to find it in a nearby pharmacy.