From neighbors with love: Good cosmetics from neighboring countries
The countries of the former Soviet Union, they are near abroad, - an ideal option for short trips or budget holidays. And there is a popular opinion that there are nothing for beauty-enthusiasts to buy there, except for a year's supply of handmade gift soap. Far from it - we show seven cool cosmetic brands from different parts of the post-Soviet space.
If you don’t get your "Kievsky" cake as a gift to your friends, bring some intricate souvenirs from the cosmetic segment. Tsukerka (“tsukerka” in Ukrainian means “candy”) is a brand young and therefore millennial because of itself: its development strategy is tied to instagram — you will find like-like layouts and attractive contests in your tsukerka_ltd profile, which usually doesn’t inspire confidence. But, nevertheless, the brand successfully stands out against the background of uninteresting Russian colleagues like Mixit and Riche. By the way, there is no delivery to Russia, but you can order in
direct. Choose between a body scrub in sweets and macaroon bombs.
Four girls stand behind the Mádara brand: product creator Lotte Tysenkopf-Iltnere, art director Lien Darnietse, marketing specialist Zane Tamane, and philosopher (simply manager) of the brand Paula Tysenkopf. A strong team allowed the brand not only to gain a foothold in the Latvian market, but also to enter the international one - now Mádara cosmetics is sold in the major UK online stores Feelunique and Lookfantastic. Prices are high, but the compositions are saturated and, according to the traditions of family cosmetic contracts, the brand’s products have Ecocert certificates, and in its production are used
mostly local ingredients. You need to buy fragrant soap in a beautiful box for gifts and a set for dating.
As is common with handmade brands, Joik products do not contain silicones, mineral oil and, of course, parabens. At the same time, the range is not huge by standards: having started ten years ago with the production of candles, Joik has expanded considerably and now offers home diffusers and cosmetics for men to customers. Facial care products, of course, also exist. For example, hydrophilic make-up oil is a product that makes life much easier, which western brands are usually embarrassed to introduce into the assortment. Generally,
We recommend to read IRecommend, where this brand is simply adored. First look for scented candles and luxurious bath truffles.
The Markosyan family is the first in the country to take care of the cosmetic eco-brand: the spouses Anahit and Ara are responsible for product development and financial issues, and their children Lilith and Vahe are responsible for everything related to promotion. The brand has no coveted Ecocert certificate yet, but it all goes to that: in Nairian cosmetics you will not find parabens, dyes and fragrances, and most of the ingredients for it are grown by Markosyan on their own farm of five and a half hectares (which also helps to solve the unemployment problem in country - and for that they thank the hotel). The brand is actively sold not only
at home, but also in Japan and the United States, and in May of this year, she added to the list of Stokes Russian Cosmotheca - a good reason to go there. You can buy soap "French tarragon" and something in a beautiful jar, for example, labeled as "rejuvenating" eye cream.
The guys from Vigor without any embarrassment call themselves fashionable niche cosmetics, and with the first statement they did not lie: in the field of packaging design, this brand is exactly a head above the entire cosmetic market of Ukraine. The niche of the project is in its riskiness: after all, any local brand appeals to the power of Ukrainian nature, and prices comparable to a good Western middle, like Clinique, put only Vigor, and the value of cooperation with French scientific laboratories cannot be proven to the buyer. Anyway, the brand is curious and worth exploring. Interesting look serum for hair
in a beautiful bottle and floral water.
Cosmetics manufacturers in Kazakhstan are not that many, and "Bioton" among them are kings with the widest assortment and swing for professional cosmetics. The design is poor, the compositions are rich. If you want, you can draw an analogy with the Russian "Kora" - here the same spirit, only costs products cheaper. All Kazakhstani beauty enthusiasts on the budget know about the peeling and hyaluronic serums "Bioton", which is not surprising: the Almaty Bioton research and production laboratory was opened in 1998, and
employees have much to be proud of. For example, they invented and implemented a new way to synthesize hyaluronic acid - do you often see this? You need to buy acid peels and cream "Moonlight Suite" for the price of a sandwich in the theater buffet.
The most productive country of the near abroad for cosmetic brands is, we are sure, the Republic of Belarus. About famous Belarusian matte lipstick legends are on YouTube, and Revivor Balsam is remembered by everyone who is already twenty years old. Belor Design, who understands trends, stands out from the rich assortment: here are BB creams, and highlighters (by the way, dearly beloved by Russian women), and colored liners, and lip tint changing color - well, very fashionable. And if you buy not from us, but in the Minsk store “The Best Belarusian Cosmetics”
(yes, that's what it is called), then all this luxury is also worth a penny. Grab the same highlighter and mascara "Five Stars".
Photo: Lookfantastic, Tsukerka, Joik, Cosmotheca, Vigor Cosmetique, Beloris, Belordesign