The first ink Glossier, from which delighted the whole Internet
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Almost every Glossier launch is accompanied by a heated discussion - and it's not just the brand’s ability to file itself. Brand products are rarely passing: the creators under the guidance of Emily Weiss focus on well-balanced compositions, uncluttered design and usability. Thanks to this approach, a precedent happened - it seems that all the Internet beauties from the first sight fell in love with Lash Slick mascara. The launch for the brand is really important: the ideal formula for everyday carcasses was searched for over a year.
Perhaps this is true: the secret of Lash Slick is in the tiny fibers that lie on the eyelashes, extending them and giving them a very moderate volume, and polymers that help distribute all this magnificence without lumps, gluing and visible layers. Waterproof mascara will withstand rain, but thanks to the same polymers it is easily washed off with warm water. And this is also the case when there is reason to trust advertising created without the participation of false eyelashes. Alas, the grand launch has already managed to offend vegans: the product was declared suitable for supporters of an ethical lifestyle, but the first customers quickly discovered beeswax in the composition. The company has already apologized, and we hope that this story will once again draw attention to the importance of transparency.
Photo: Glossier
