From basic clothes to wedding dresses: New Russian stamps
We constantly monitor new promising designers. and worthy brands in Russia. It is difficult not to notice that in the last year such a lot has appeared. Interesting basic things, leather jackets, delicate dresses (including minimalistic and wedding), fine jewelry, nice knitwear - we try to select brands with different specialization under the heading "New Brand". The best representatives of the wave of young designers are on our list.
Simple Forms Shirts, Tops & Coats: Russian Minimalism
Minimalism, practicality, simplicity - a tag cloud that can be characterized by Simple Forms. The brand's team is inspired by the ideas of constructivism and the work of Bauhaus architects. Dress-shirts, complexly sundresses, flared skirts, jackets with patch pockets and sweatshirts with a geometric pattern - all things brand comfortable to wear and easily combined with each other and any other basic things.
Bats: Rebellious leather jackets from Petersburg
Brand Bats is dedicated to a very specific category of wardrobe - leather jackets. Her creator, Maria Kalashnikova, before launching Bats, worked as a graphic designer and was also fond of sewing clothes. According to Kalashnikova, it was the profession that gave her the ability to think conceptually. First of all, the brand’s philosophy is connected with the founder’s passion for motor culture and travel, the symbol of which is a leather jacket.
MyScream: Tender outfits of a young Russian brand
Three years ago, then another seventeen-year-old student Lera Nikolskaya founded a brand of T-shirts and hoodies with funny inscriptions #GOODNESSMARKET: the girl confessed her love of kitsch, simplicity and primitiveness in fashion. Now Nikolskaya decided to prove herself in a more serious way - she launched a new brand MyScream, the first collection of which included a variety of things - from pajama pants to dresses.
Bluebox: Delicate jewelry with precious stones
The Bluebox brand is developing in two directions. The first - Bluebox Choice - is a few small jewelry brands, behind which are people inspiring the designer. Most often, these are American brands that are famous for their style, creative freedom, ability to combine the incompatible, and the Japanese, who are close to the creator of the Bluebox in their spirit of sophistication, perfectionism and perfection of performance. The second direction is the Bluebox brand itself, for it the designer herself designs and creates jewelry.
MIR Stores: Voluminous sweaters and cardigans from Moscow
The name MIR stands for Made In Russia, and the brand was founded by graduates of Moscow State University and NRU HSE - Katya and Alexey. They immediately decided to abandon the seasonal collections and release certain items under the ordinal numbers. MIR Stores is gaining popularity precisely as a brand of knitted sweaters, although the plans of the guys are far-reaching - to create versatile things that will develop together into a one-piece wardrobe.
"Sea": A fresh look at casual clothes
“Sea” is a casual wear brand from Vladivostok, founded in 2015 by three friends: Svetlana Gruzdova, Nikolai Afonchenko and Denis Makarov. They make concise, very modern clothes for every day, inspired by the atmosphere and the place in which they work and live. They grew up in a seaside town, where everything is connected to the sea at all, so it didn’t take long to think about the brand name.
Sand Dune: Laconic Textiles
Dasha Filatova, the creator of Sand Dune, worked for several years in the Condé Nast publishing house as a fashion editor and in a multi-brand store where she held the position of art director. Half a year ago, Dasha decided to enroll at the University of the Arts London, but in order to pass a competitive interview she needed to submit a creative work: "I realized that I had long wanted to make a brand of clothes, all the ideas I had already formed, and I decided that it was time implement them. "
Braventru: A brand advocating reasonable consumption
Novice designer Alina Kovaleva, the creator of the Braventru brand, whose name is an abbreviation of the phrase "Be Brave and True", advocates the rejection of the mass market with its millions of copies and the pace of conveyor production. Its audience is people who advocate rational consumption and sensible production.
fy: r: Moscow Scandinavian-style clothing brand
fy: r - simple, but very nice clothes for every day. The brand was founded by spouses Sveta Salnikov and Lyosha Kukhta. Now the couple has four complete collections on which one can immediately note the wholeness of their approach - these are free, non-chilling things, both monochrome and interesting, but not elaborate prints.
Antrerobe: Moscow brand of wedding and evening wear
Finding a wedding dress is a real headache, especially if you are one of those who put convenience at the forefront. At the same time, non-standard options such as pajamas or velvet suits are also not liked by everyone. In February 2016, another option appeared - contact the young Russian brand Antrerobe, founded by Galya Chepkina and Masha Kubasova, for help. During the training, the girls were looking for their niche - they wanted to focus on the functional component of the clothes, and not to do "just another brand of beautiful dresses for the inhabitants of the metropolis."
BStatement: T-shirts, hoodies, sweatpants and other basic things.
Simple, but pleasant to the body and well-tailored T-shirts, comfortable workouts that are not ashamed to wear to work - it would seem that every second brand is full of similar basic things. But it is worth getting to the point, as the search turns into a problem. Uniqlo, American Apparel, Oh, My - the usual choice, but even their range is not enough for everyone who loves basic knitwear. And then there was another brand that is worth making to this list.
The photo: cover image - Mir Stores