Where to look for comfortable underwear: 9 interesting brands
Search for concise and comfortable linen for every day not such an easy task: shops are still filled with synthetic lace, while minimalistic sets of natural materials are still not enough. We have collected for you nine worthy brands from around the world that you should pay attention to.
Pansy
Pansy is a project of girlfriends Laura Skurle and Rachel Corrie, originally from California. The brand is based on the idea of ethical production, and girls are responsible for such positioning: cotton for linen is grown in Texas, then transferred to North Carolina for processing, after which the finished fabric is sent to the factory fifteen minutes from Laura. This is how minimalistic and comfortable bras ($ 48), underwear ($ 39) and tops ($ 64) made of organic cotton are born. The girls note that only non-toxic products are used for dyeing the products - all shades are as per selection. The brand also has a remarkable sports line - a small one, but available in a size range from S to XL (sports tops to XXL).
O'papa
O'papa is a young brand of delicate linen in vintage style, originally from Ukraine, founded by Elizaveta Matyushenko and Katerina Zmiyevska. In the line you can find a variety of nostalgic kits, including basic physical (800 hryvnia, or about 1900 rubles), polka-dot kits with shorts with high waists, as well as thin lace (900 hryvnia, or about 2170 rubles). Buy products O'papa can be on Facebook brand or instagrame.
Yasmine eslami
If you do not know the name Yasmin Eslami, then you could still see it in the instagram of the blogger and designer of the brand Rouje Jeanne Damas. Yasmin and Zhanna's friendship for many years, and before launching Rouje, Zhanna closely cooperated with the linen brand as a model; in 2017, Rouje and Yasmine Eslami even released a joint collection of swimsuits.
Yasmin studied at Studio Berçot in Paris, and before launching Yasmine Eslami in 2010, she worked with Vivienne Westwood in London; She then returned to Paris, where she worked for Purple magazine and for the Eres brand. Now Yasmin creates laconic kits, "emphasizing the natural shape of the female body," and its main rule is no lining and push-ups. In the line of the brand you can find transparent bras from tulle (90 euros) and bodysuit (180 euros), lace balconettes (105 euros) and pants with a high waist (75 euros), as well as a variety of bathing suits (cost varies from 60 to 65 euros for the top or bottom, as well as from 130 euros per one-piece option.
Jonesy
Jonesy is another brand originally from the United States, founded in 2015 by designer Rachel Jones. The idea of the brand was born in Jones after a long search for the perfect bracelet on a small chest - having found nothing, she decided to make it herself. This is how soft triangular braces ($ 45) and sports tops ($ 45) and various underpants with a low and high waist in nice colors appeared. The brand buys fabrics in China - the site says that Jonesy is gradually introducing modal into production as an alternative to cotton - and products are being sewn off in New York.
Bilingua ladies
Bilingua Ladies is a young St. Petersburg brand, created by Inga Bilingva on August 5, 2017, on its birthday. According to the designer, Bilingua Ladies products are “this is what she wears,” she calls them “second skin”. On the brand's website, you can find comfortable basic sets with a sports (1,300 rubles) and a classic (1,300 rubles) bodice made of soft cotton, a body (1,800 rubles), as well as linen robes (2500 rubles) - in general, everything you need for each day. You can buy things on the site, and try on - in St. Petersburg (for this you need to select the option Pickup).
The end lingerie
The End Lingerie project launched a graduate of the Parsons School of Design, as well as a lover of tattoos and piercing Bei Kuo. She previously worked at Nicola Formichetti streetwear brand Nicopanda, and now she is creating unusual lingerie inspired by subcultures. The End Lingerie collection features a variety of nipple piercing bras ($ 55), panties with a built-in stocking belt ($ 78) and large cutouts on the hips and piercings in the vulva area ($ 60) and other cheeky kits made from organic cotton. You can buy things on the website of the brand.
Löv
LÖV brand was invented by designer and last model Mike Lüdenbach. According to the girl, while working in the modeling business, she had to deal with abuses and unrealistic demands on her body, so she wanted to do something that would help "women to feel beautiful," but would not force them to fit into the imposed framework. The site contains a whole manifesto in which Lüdenbach calls for a fight with well-established notions of beauty and sexuality. The LÖV line includes laconic sconces (from 36 euros) and panties (from 30 euros) made of organic cotton, bodysuit (80 euros). Pleasant bonus - on orders worth more than 75 euros free delivery.
Henriette H
Henriette H is a brand originally from Paris. Designer Sarah Stalliano says that the brand appeared due to the gesture of her lover in India: to show his feelings, he embroidered the girl's name on the linen. Anyway, Stalliano turned this concept into a full-fledged project. Today, Henriette H produces delicate basic kits with personalized embroidery - including bralettes (80 euros), cotton underpants with low (55 euros) and high waists (95 euros), shirts tops that can be worn both at home and outdoors (80 euros), as well as paired sets (from 90 euros). Brand production is based in Paris and involves local craftsmen.
Irma
The Irma project is one of the most interesting launches of this year. The founders of the anonymous Moscow brand position themselves as a brand of basic, comfortable and at the same time complimentary linen for every day. Irma products are quite consistent with this description: in the line-up you can find minimalistic kits in beige, black and red colors that can be bought through instagram, the cost varies from 1000 rubles for underwear to 2300 rubles for sconce. Dimensional grid is quite wide: the Irma can be found as XS, and XL. Irma plans for the near future to create thematic mini-collections as well as to launch an online store.
