10 young designers seen by Lady Gaga
Designers have become more than the people they will wear - a joke, in which there is only a fraction of a joke. However, getting into the big leagues towards Raf Simons and Eddie Sliman is not so easy: for example, a successful celebrity’s entry into things from your debut collection can help. Fortunately, there is such a celebrity who regularly looks for new names - this is Lady Gaga. We found 10 designers whose items she (or her stylists) chose for public appearances.
Elvira't hart
What: Elvira't Hart leather bra for ET Canada interview
When: November 2013
Elvira Ti Ar graduated from Amsterdam Gerrit Rietveld Academie and made one collection that clearly forms her style. Using the popular carving technique, she creates tops, skirts and leather accessories that look like they were painted with a marker. Elvira't Hart clothing is sold in Amsterdam and Hong Kong, but if you do not plan to go there soon, you can write to the designer and make things to order (bras like Lady Gaga can also). Elvira has a positive attitude towards international delivery - it has been verified.
I talked to the assistant stylist Lady Gaga, but did not know exactly what things they would choose for the outputs. When she put on my sconce, my life did not change much - I already had many clients all over the world. Naturally, the career and can not suddenly jerk up the hill without additional effort. True, they began to write a lot about me in the press, especially in the Netherlands.
Huang ting-yun
What: faux fur costume Huang Ting-Yun for an ANDPOP interview When: December 2013
It seems that such cases are called good karma: a graduate of Aalto University Of Art And Design Helsinki managed to make only two collections, but one of them was already shown at Paris Fashion Week. Lady Gaga chose her clothes twice. According to the pop diva, Huang Ting-Yun especially fancy fur looks, which looks like vintage. First, Gaga put on a bright pink fur jacket on her naked body for shooting the SNL Bumper Series in the style of the musical "Burlesque", and more recently - a fur top and pants for TV interviews in Toronto.
Liberum Arbitirum
What: dress from the collection of spring-summer 2012 for the filming of the Japanese TV show Sukkiri When: January 2014
In fact, Liberum Arbitirum specializes in men's clothing - only one of the four currently existing collections is female. But it was shown at the Fashion Week in London. Shinsuke has futuristic collections, but the dress that Lady Gaga chose could well have been worn by an ordinary girl, but this is far from being said about every singer's outfit.
Unfortunately, I can not answer the question of whether I received a letter from the command of Lady Gaga - this is confidential information. The fact that she appeared in my things, I learned from my press service. Perhaps they were informed by the Gaga stylists. I can not say that after this there were some big changes in the development of my brand: I create men's clothes, and women's clothes for celebrities only from time to time. But it gave me great pleasure! I could not believe that Gaga really put on my dress. I think this is already a lot.
Cindy zhang
What: Accessories Cindy Zhang at the opening of the Isabella Blow Foundation When: December 2013
Cindy Zhang makes accessories in BDSM style. She graduated from London College Of Fashion last year and immediately founded a name brand. Cindy focused not on clothes, but on woven leather corsets, epaulettes, bondage belts and long fringe cuffs. All this leads to very specific associations with the word "dominance" and mass fashion will be unlikely. But Cindy, apparently, does not seek to go to the people. Such a position came to taste the singer and she appeared almost in the entire Miss Zhang debut collection at once: a corset, cuffs, epaulettes, a necklace and a belt from REBORN by Cindy Zhang were noticed on Lady Gaga.
Jacob Roanhaus
What: Jacob Roanhaus helmet for Vogue German photo shoot When: December 2013
Jacob Rohanhaus, strictly speaking, has no relation to the design of clothes. He works in the film industry and deals with special effects of a special kind: he makes sculptures, costumes, volumetric details of complex make-up and other spectacular props on large-scale Hollywood projects like “Iron Man” and “Wars of Worlds Z”. For Lady Gaga, Rohanhaus makes and creates costumes for her dancers, music videos and footage. Jacob and Gaga have been collaborating for the third year. The last time she appeared in German Vogue is not that in the helmet, not in the hat from the wires of the work of Jacob.
Gaga was recommended by my friends. I got a call from her department of art production and asked to make a collection of helmets in their specific style. Working with Lady Gaga did not make any huge changes in my career, like a crowd of new customers. But having done a few things for her, I created a certain reputation for myself in her team. As a result, I received even more orders, began to work even more with them: sometimes I do something for Gaga, and sometimes for her dancers and performances.
Robert Wun
What: Robert Wun boots for autograph sessions When: December 2013
Robert has also graduated from London College Of Fashion since 2011, but has been selling them under his own brand just recently. Not really caring about wearability, he creates things, in his own words, "to inspire extraordinary personalities with unbanal views." Well, you can’t call his things banal exactly - the ambitious, slightly fabulous design of his dresses, jackets and accessories really suggests comparison with the work of Alexander McQueen. But worse clothes Robert Wun from this does not become. Robert does not follow seasonality - the collection, which is available on his official website, was released in 2012. The horned shoes were so liked by the stylists of Lady Gaga that the singer bought them in two colors at once - white and black - and appeared in them twice.
Ksenia Schneider
What: Ksenia Schnaider hat for Dope single cover When: November 2013
Ksenia is not called a “young designer” in the sense that she is just beginning her career. Her first brand of democratic clothing X'U appeared in Kiev in 2004 and at that time was the only Ukrainian brand that sewed clear things for every day. In 2011, Ksenia and her husband, Anton Schneider, founded a personalized brand with a more complex concept: the Schneider family is now successfully creating versatile and uncluttered clothing for people whose sense of life goes beyond their dressing room.
In early May, we received a letter from the Lady Gaga stylists team with a list of things they want to show her. Trying was supposed to be in two days, and in Kiev there were weekends in honor of the holidays. As a result, things got a day later, and I was told that they would stay in their office a month before the next fitting, during which they would plan her images for outlets and clips. Maybe we were just lucky that just at that time they tried on the clothes for the cover of Dope, I don’t know. Although this we did not immediately know. They didn’t respond to letters for a long time, after a couple of months I received a package with things back. And quite unexpectedly, they again contacted, sending us photos from the New York exhibition Inez and Vinoodh and the cover itself. I was at that moment on the train, with a terrible internet connection, the photos were not loaded, I could not fall asleep from curiosity at midnight. I can not say that it somehow directly affected sales. Nobody resorted to the Kiev shop and did not demand these hats, although later the artist Chiara Fumai wrote to me: "I want that GAGA hat". It was funny when a film crew of news from one of the leading Ukrainian TV channels came to us and journalists from crossword puzzles called.
Isabell yalda hellysaz
What: Isabell Yalda Hellysaz mask to meet with fans after a studio recording in New York When: August 21, 2013
Swedish designer of Persian origin, Isabelle has earned recognition from customers Lady Gaga. That is great when the graduation collection immediately becomes your pass to the world of big fashion, but this is not always the case. The girl graduated from the Cumbria Institute of the Arts with a degree in graphic design in 2006, a year later she entered Central Saint Martins College of Art and Design and only in 2012 showed the first collection, which caused a resonance in the press. Disregarding the obviously financially thriving mass market, Isabel emphasizes that she seeks to slow down production and focus on details. Her total white collection Spring-Summer 2014 is a real architecture for every day, but Lady Gaga chose the most futuristic thing from there. Who would doubt that.
Alisa Kuzembaeva
What: Alisa Kuzembaeva dress for the presentation of the album ARTPOP on a TV show in Toronto When: November 2013
In 2010, Alisa Kuzembaeva won second place in the Young Fashion Design Award competition for young designers, which was held by the British Higher School of Design in association with Look At Me. But in the end, the victory still remained with her: last November, Lady Gaga chose a black and white sculptural dress Kuzembayeva for the show in Toronto. Last fall, the girl showed her a full-fledged collection within the framework of Mercedes-Benz Kiev Fashion Days for the first time, and guest journalist Tony Glenville immediately noted her as a promising designer. These prospects are very justified: after BHSAD, Alice studied at Central Saint Martins College of Art and Design, then at Royal College of Art, and today her sophisticated dress puts on a pop queen.
I was contacted by the stylists of Lady Gaga. This was the second attempt at cooperation - they already wrote to me after my graduation collection, so they contacted me through college. Stylists sent a letter with the bows they needed, and I sent some of them. The second collaboration was successful. The appearance of Lady Gaga in my outfit is, above all, good PR, it attracts customers, increases their trust in the brand. This is one of the building blocks in the brand.
Dinu bodisiu
What: Dinu Bodiciu costume for an interview with Jay Leno When: February 2011
Despite the fact that Romanian Dina Bodichu is using unusual materials and techniques with might and main, and at the show of his debut collection, hats in the best traditions of Isabella Blow complemented clothes, there is nothing avant-garde in his clothes. And the costume on Lady Gaga from that collection, dated 2011, looks oddly normal. Actually, the three-year-old show was the first and only - after him, a graduate of the omnipresent London College of Fashion focused on the design of hats. The matter went, and now Dinu Bodiciu hats can be bought even in Colette Paris.
