What you need to know about MDMflow hip-hop lipstick
IN RUBRIC "HOW TO COLLECT THE COSMETIC" We talk about interesting cosmetics - cheap, expensive, rare, beloved by makeup artists and bloggers, suitable for simple and complex makeup - and accessories for it.
Belgian Florence Adepodju founded her brand of lipsticks because she could not associate herself with those classic glamorous images that the cosmetic industry stubbornly cultivates. Adepodju, in turn, is interested in hip-hop, and MDMflow - "Madam Florence" - is imbued with his aesthetics from head to toe and stands out even among indie brands.
MDMflow is only a couple of years old: Florence made her first lipstick in January 2013, when she was still in her last year at London Fashion College, and named her Supreme in honor of the iconic streetwear brand. In general, for each lipstick the founder has a personal attitude: on the site you can read an annotation to the tube, which explains why this particular shade replenished the collection. So, almost black Di La La is dedicated to her friend, photographer and activist Jendella, and the blue Mas Marina to the Antwerp museum MAS and the water complex around it. Adepoja also paid attention to calm shades: she herself advises to put them on for meetings or shootings where it is not possible to follow the make-up.
Nevertheless, Florence believes that makeup should be chosen so that it reflects the mood, allows you to feel confident and beautiful and helped express your own inner world. The denial of standards can be traced not only in the very idea of the brand, but also in its presentation: Adepodju is not ashamed of expensive spectacular things (this is understandable at first glance at the packaging of MDMflow) and shows his lipstick on models with a look that most closely correlates with the appearance of potential buyers. At the same time, her cosmetics will suit women of any types, and the variety of cultures only supports the brand with its existence.
You can buy MDMflow from the online store of the brand or from its official distributor, Then and Now. Lipstick and from the permanent collection, and limited will cost 18 pounds (about 1,500 rubles).
