Daria Samkovich, designer brand I AM

Before you - our permanent heading "Wardrobe". For her, we take pictures of our favorite things beautifully, distinctively or strangely dressed people and ask them to tell stories that are connected with these things.

Photographer:Alexandra Goldman

In the new material - Daria Samkovich, founder of the brand I AM and lover of concise, but interesting things.

I do not like to buy iconic things and hits of famous brands. It seems to me there is nothing more stupid than to spend a decent amount on what everyone around will go to. I really do not like that people stopped buying clothes, but they buy brands. Prada releases from time to time conflicting collections, but people do not understand, begin to buy everything. Chanel and Louis vuitton and do exploit the herd instinct.

The dress BOITSIK; belt Alexander McQueen; slippers Zara

I found a Belarusian designer dress in Minsk in the same store where my clothes are also sold. I really do not like it when they use knitwear in evening dresses, but this is an exception: due to the special knitting and natural silk, it looks excellent. I love this dress because it is simple, but sexy.

I try not to buy mountains of unnecessary clothes, and even more accessories. In my wardrobe just two belts. This one immediately bought when I saw it. Any simple outfit with him is transformed, which really saves when there is no time to invent something.

Basic leopard slippers also save me in all situations. I wanted to buy something better and more durable, but I didn’t find a suitable model from other brands - Zara It turned out very correct and universal form.

Shirt Gianni Versace; jacket American Retro;leggings Hotel Particulier; boots Jil sander navy

A silk shirt successfully migrated from my husband's wardrobe to mine. He ignited it in the late 90s, when the brand was still on top of success. I love her for bright color and male cut. It fits perfectly with everything: with short skirts, shorts and tight pants.

My first black jacket. For a long time I did not recognize the classic jacket as my piece of clothing: I prefer a more relaxed style. But then I went and bought this one - after that I did not take it off for half a year. These leggings are a cross between leggings and pants.

At first I wondered if I should buy shoes. Jil sandersince they were too similar to the military, but in the end it turned out that their laconic form fits into everything, and what is very important - they are out of the trend. I don’t like to wear “things that are very relevant now”: I immediately feel too dressed up.

Cardigan Stefanel; T-shirt Prada;jeans Helmut Lang; bracelet Maison martin margiela

Yes this Stefanel. I myself was surprised to see the thing of such design in the collection of the mass-market brand. Sellers said that now the brand invited some fashion designer from London. I hope they are doing well to this day. Cardigan, of course, cool, but very heavy: more often I use it as a blanket in summer parks.

I bought a t-shirt for 30 euros in an outlet, and jeans for 3000 rubles. in "Color". It was very funny to find that it was a laundry. Toga can not be washed, but must be dry-cleaned. They come up with the same Japanese.

Silver bracelet Maison martin margiela bought in the store Physika also for ridiculous money, like many other cool things they sell. I know that Volodya, the owner of the store, is friends with many European designers, and they almost give him their only stocks.

Shirtvintage; skirt Maje; shoes Zara

Vintage silk shirt with marking Atelier chemise cuon Square Depuis 1977 Paris and a symmetrical mirror print was bought for only 15 euros at a flea market in Italy. I would not be surprised if a similar drawing appears in the collection of a large brand in future seasons.

A simple skirt made of very good genuine leather was bought for 90 euros in a Spanish outlet. Maje. Without it, my wardrobe could not exist, soon, probably, at the seams.

Shoes Zara I bought a long time ago, and they continue to serve, unlike my recent acquisitions in Zara. I do not know what will happen next, but every year things are becoming more and more disposable there. No matter how much I like the design, I try not to buy them anymore.

Jacket, vintage; trousers Sandro; slippers Ralf lauren

I bought a brilliant jacket from the 1980s on the same flea market in Italy, and trousers and a corset made of the same fabric also come with it. Until I found a reason to wear everything together. Slippers gave me my employee Dasha. Yes, yes, my subordinates love me so much!

For the classic basic things of good quality I go to Maje or Sandro.

Jacket Acne; shirt Luda Nikishina; skirt I AM;a bag Marc by Marc Jacobs; ballet shoes Michael Kors; glassesvintage

So I spent all my life last summer. I love the jacket for the fabric and cut, and Luda Nikishina’s shirt for the actual print and excellent quality. Glasses wear only vintage. I do not know what the matter is, but absolutely all modern glasses do not suit me, they seem very narrow, but vintage ones sit perfectly.

SkirtI am from last summer collection I have in all colors. It was one of the bestsellers, many liked the unobtrusive print and simple form. I am very happy when I manage to find such a balance in design.

I bought this bag as a basic one and guessed it: it fits perfectly into any image.

Sweatshirt, skirt, shoes Viva Vox; glasses, vintage

I consider Oleg Ovsiev the most talented Russian designer. Only he from Russians has his verified unique style with recognizable features, he does not copy other world brands. At the same time, he always very dexterously and successfully adapts general trends without losing individuality.

I think Oleg invented these slippers especially for me. I would not dare to wear heels with such a short skirt and such legs.

Jumper I AM; blouse Zara;trousers Costume National; footwear Miu miu

I wear a funny sweatshirt from my collection when I want to cheer up. Nice design blouse Zara with a neat collar. But it seems that it will have to be replaced soon: the fabric, after several washes, completely lost its appearance. It's a pity.

At one of the events, Masha Kolosova and I were photographed and asked to describe what we were wearing. I could not remember what brand these pants are, and Masha then said for me: "I AM". So far, there were no scarlet trousers in my collections, but it looks like the situation will have to be corrected. Cute Loafers Miu Miu. I usually try to wear them with all black.

Jacket Alexander McQueen; T-shirt Givenchy; jeans Acne,belt D & G; handkerchief Lanvin; clutch bag Nutsa Modebadze; footwear Chloe

I accidentally bought a belt and a handkerchief for some ridiculous money in Zumov Outlet at Mega when it first opened. Exactly like a T-shirt with jeans during sales in Vienna.

I know too well the clothing industry to overpay for it. Another thing when it comes to this kind of things like leather jacket McQueen. She is very correct cut, which will look modern for a long time. On such things it is better not to save and buy once for many years.

Loafers in the fall was looking for a very long time, until I came across these. I love the collection of shoes Chloe for the purity of the design - they always get to the point. Clutch with me for many years, and I absolutely do not want anything in return.

Jacket Iro; turtleneck Maison Matrin Margiela;jeans MM6; a bag Yves Saint Laurent; boots Jil sander navy

This turtleneck with me for many years, and she is incredibly warm. Bought in TSUM on sale of thousands of five. I saw this jacket in beige color first in Tsvetnoy, but due to some interesting circumstances I could not buy it on their birthday with a 50% discount. Then I began to follow her on the Iro website, and when Sale came, I immediately ordered it. She came quickly, but had to customs. As a result, at the most tremulous moment of unpacking the parcel, I saw that the jacket came gray, not beige. No matter how upset I was, I still did not change it. It is worth noting that the article of the jacket - DASHAThe brand calls all its stuff by female names.

I bought the bag three years ago in the outlet and have special feelings for it. Design is absolutely timeless.To be honest, I’m pretty tired of denim, but it’s impossible to do without dark jeans in winter. But these MM6 in any case can not be classified as ordinary denim, I love Margiela for genius and simplicity.

Boots from the collection of the same season as the shoes. It happens so often with me when I find something that suits me very much, I can buy different colors and models of the same type, and then I wear it for several years.

Coat MM6; shirt and leggings Ilaria Nistri ,; a bag Furla; boots Jil sander navy

It seems to me, you can not think of a coat more perfect than this. Everything is beautiful in it: silhouette, cut, pockets, fabric, timeless design. It fits sneakers, hooded sweatshirts and evening dresses. I like to wear like this strictly, combining with all the black and almost military boots in the German style.

Bag Furla bought at the airport, and if it were not for the sanity, I would buy three more from the same collection. The last few seasons, they began to make a very cool design.

Sweatshirt and skirt I am

Continuing the history of the previous collection about sweatshirts with organza, I bought several rolls of wonderful translucent cells of different colors. And then, with surprise, joy and sorrow, I found in them candy cards directly from the factory Jil sander. I don’t know if it’s good or bad in collections I am There will be a podium cloth from one of the leading brands, but I am pleased to realize that my taste coincided with the taste of Raf Simons.

sneakers and sleepers Miu miu

These two pairs Miumiu Bought this summer in Barcelona. I do not know why, but I wanted to shine. Sneakers, however, I wear extremely rarely.

Jewelry collection

I rarely buy jewelry, although in the future I plan to replenish stocks - I have already looked at something in the summer collections. But for every day I prefer simple bracelets made of silver or aged gold. I love pendant 1064 goldsmith guild and all that makes this Russian brand.