1 year Wonderzine: The best materials about fashion and good taste

Exactly one year ago, on June 3, we launched Wonderzine, the youngest project of Look At Media publishing house. So, next to publications for conscious citizens, representatives of creative industries, brave guys, businessmen and startups, a magazine appeared for conscious, creative, brave and enterprising girls. All this time we have been groping for human language, which can be spoken to readers about everything in the world - including the serious and sad, funny and shameful, clever and foolish. We hope that more often we succeeded than not. Today, filled with a sense of our own importance, we decided to remind ourselves and you of the materials that went into the bowels of the site, but which we would not like to forget.

Audit: White stuff

On the wave of minimalism this season, you can and should dress from head to toe in snow-white things: a white total bow is back on the catwalks (designers from Marni to Calvin Klein included in the collection). We walked through the Moscow shops and collected laconic white and transparent things that seemed to be made for each other and which you can buy now.

Russian fashion: Who makes it and who needs it

To argue about the fate of Russia is taken collectively. About the phenomenon of Russian fashion should speak the same and better not from its center (Moscow), but from the outside. Petersburg has always been distinguished by the fact that it personified Europe in Russia and seemed like a place ideal for creativity and the birth of new ideas and thoughts. In addition, historically, fashion in Russia in its European sense originated in the 19th century right here - with the first reforms, the opening of fashion magazines, the atelier and the development of tailor's couture craftsmanship.

How and why Kim Kardashian hit the cover of Vogue

Two years ago, Anna Wintour said that only socks with sandals could be worse than Kim Kardashian. However, two years later, socks with sandals were recognized as a successful fashion idea, and Kim got on the cover of the April issue of Vogue. And not alone, but in a pair with her man Kanye West, and also in a wedding dress. "How did it happen?" - the world groaned together. For a start it is worth remembering who, in fact, is Kim Kardashian.

How feminism influenced fashion

Feminism in fashion is not “women removed the corsets,” and the main feminist was not Coco Chanel at all, as is commonly believed. Journalist Elena Stafieva talks about what prepared the revolution in the fashion of the late 80s and what has changed since then. And also about why modern designers want to make women sexy, and they go to the stores with their husbands.

Normcore: Fashion for those who are tired of fashion

Look like a man from the subway - a new HYIP, and carelessness is a new black. For a long time, we solved the issue of identity with the help of clothes and fashion, trying to stand out from the crowd. Fashion, in turn, happily created samples of the style we were guided by. But what if the time of the samples has already ended, and “merging with the crowd” is not so bad? We tell why it is important for many now to be ordinary.

Fun and strange: How fashion got rid of seriousness

For about the past 15 years, fashion and its consumers took themselves very seriously: it was assumed that the “fashion” must come with a set of “luxury”, and its target audience is an adult and wealthy person. The luxury category seemed untouchable, and fashion houses sought to invent more and more strategies for its serious advancement: creative directors went through and recreated the archives of fashion houses, inspired by

Exit the closet: Girls in things moms and grandmothers

Fashion is cyclic: it comes back again and again. Looking at the photos from the shows, almost every girl catches herself thinking that her mother or grandmother could have worn similar things 20 or 30 years ago. But, unfortunately, clothing is rarely preserved and inherited. We found six heroines who were lucky.

Maya Norman, designer: "Picasso on a dress is cool"

Style.com ambassador and Nowfashion video director Daria Shapovalova met with Mother of Pearl creator Maya Norman, former partner of the famous artist Damien Hirst, and talked to her about the connection between art and fashion, old age and car racing.

How street culture has changed fashion

Mods line up for an exclusive Nike model, in the first row at the Paris shows are the guys in adidas slates, the girls put New Era caps back on the visor. On world weeks of fashion, brands are beginning to appear, whose presence would have been difficult to explain before: Nazir Mazhar releases girlfriends in basketball shorts with an elastic logo on the podium, Hood by Air calls to close the hip-hopper show A $ AP Rocky, VFiles even shows about designers Style.com.

Where Trends Come From

If you follow the fashion, then, most likely, you know that now the brands produce pre-autumn collections of 2014 - Pre-Fall 2014. In the last stage of production there are samples of collections for the fall and winter of 2014 and 2015 - Fall / Winter 2014 / 2015. This means that most of the brands are already occupied with mindboards and sketches of the collections of the pre-spring season, Resort 2015, and collections for the spring and summer of 2015 - Spring / Summer 2015. Of course, we are talking about global brands that set the fashion, from Alexander Wang and Burberry Prorsum to Givenchy and Prada.

What happened to haute couture and who needs it

In Paris, the spring-summer season of haute couture Fashion Week ended, which turned out to be rich in notable events. Here, Marco Dzanini showed his debut collection for Schiaparelli, and Vionnet demonstrated the demicutur line created by Hussein Shalayan. Traditional market players, Chanel and Dior, also made a stir in our news feeds: on their shows, models went to elegant evening dresses with sneakers, which is a precedent for couture.