London Fashion Week: Report from the first day
Friday, September 16th. First day of London fashion week. The audience is swinging. Not everyone has come from shows in New York (including British editors), and the most famous names prefer to present their collections on Saturday, and even better - on Sunday or Monday. Nevertheless, everyone you see in the courtyard of Somerset House - the headquarters of London Fashion Week and the British Fashion Council - seem incredibly busy. The large quadrangular courtyard, which is closed on four sides by the walls of the building, is a bit like a club. Someone went out for a smoke, someone drinks coffee on the street, someone quickly moves around for some business, meets, greets, cameras of photographers click around, and in the center there is a VIP-zone - an awning where the shows take place.
Street-style photographers are lucky for the time being: all Friday and most of Saturday is clear, sunny weather, and there is someone to shoot, unlike the February shows, when most visitors walk in black and gray. In the sun, everyone looks especially beautiful, and the staff of Fashion Week this time meet visitors in neat white medical gowns, and on each of their heads there is a patriotic headpiece in the form of the word "London".
London Fashion Week, famous for its good organization, and this time comes out on top: bloggers work in a separate blog bar, at the first request, employees give out to everyone who wants a list of Wi-Fi networks and passwords that operate throughout Somerset Hausa (LFW pays great attention to all sorts of new media, Twitter, Tumblr and other micro-blogging, however, bloggers are asked to provide an extract from Google Analytics without fail). But the organization of the shows themselves (which already depends on the designer’s team) is sometimes lame. The show lasts for 15-30 minutes (for Russia, where the shows are delayed for an hour or two, this would be a pleasant exception, and for London - almost a scandal). Delays are regularly reported on Twitter London Fashion Week by the hashtag #LFWTimeline, which is incredibly convenient when you are standing somewhere in a traffic jam at the entrance to the show and are late. By the end of the day, however, Twitter and LFW begins to lie shamelessly (apparently everyone is tired).
The last show of the first day, PPQ, became the height of disorganization: about 50 owners of invitations who stood in line for discipline simply did not let them into the show, slamming the door in front of their noses (restrained British and a few unfortunate Japanese confined to rolling their eyes and sighing in pain, instead of to start a scandal and endure the door). But a minute later in the courtyard of Somerset House on a giant screen, the live broadcast of the show began (by the way, everything is much better on the screen than if you have a standing standing space, and you have to stretch your neck and try to see at least something over the heads ahead). A crowd of people who didn’t get to the show gathered around the screen and began supplying outlets and music with caustic comments or approving exclamations, so that, in the end, it’s still not clear who was more fun.
After the final show, I sit on the bench at the Temple station and immediately feel how hard someone is obviously flopping next to me. Girl oykat, I turn around - this is a model from the PPQ show (I was always amazed at the speed with which models can change clothes and leave the backstage after the show - after all, this is some kind of special art). The girl changed the 12-centimeter studs on white sneakers, and, frankly, they go to her much more.
View all the shows of the first day of London Fashion Week.
