10 brands of natural cosmetics created by the stars
Not so long ago, official sales of Madonna cosmetics, created specifically for the Japanese market and based on the use of natural, herbal ingredients - MDNA Skin, began in Japan. Even before the start of sales, critics predicted pop-diva a great success, because natural and organic cosmetics are currently the fastest growing segment of the beauty market. And while Madonna’s creams and masks are lining up in long queues in Tokyo, we remember other celebrities whose natural cosmetics can be purchased now. Author: Dina Popova
Priti NYC
Kim D'Amato
The idea of creating non-toxic nail polishes came to the top model of Australian origin Kim D'Amato during pregnancy - Kim was so surprised that there is not a single decent alternative on the market (chemistry-based varnishes) that she decided to take the situation into her own hands. Thus, in New York, the first all-organic nail spa and a line of lacquers appeared, which do not contain formaldehydes, toluene and other substances hazardous to health. Despite the fact that her salon did not last long, the Priti NYC brand quickly gained popularity not only among vegans and all natural lovers, but also became the number one product in cosmetics bags of such stars as Lady Gaga, Natalie Portman and Alisha Keese. Still, the fashion industry has become Priti's main target audience: thanks to designers such as Stella McCartney, Donna Karan and Tommy Hilfiger, the brand received its lucky ticket to the podium. Since then, almost no fashion week in Paris and New York is complete without the use of Kim D'Amato varnishes, and subsequent publications in the most widely read glossy magazines only strengthened these positions. Due to such popularity, Priti not only had to expand the color palette to 160 shades, but also to release additional products: soy-based nail polish removers, creams, masks and scrubs - and also to launch the Princess nail polish collection series - the first non-toxic varnishes for children. In addition to the production of ekolakov and related products, Priti NYC actively supports recycling programs, and also helps farmers who decide to switch to organic farming.
Alterna haircare
Katie Holmes
The favorite of Bobbi Brown, actress Katie Holmes, after closing her fashion brand Holmes & Yang, decided to concentrate fully on the beauty business, becoming not only the face but also the co-owner of the famous brand Alterna, which produces luxury hair cosmetics. The composition of shampoos, oils, conditioners, masks and hair styler does not include any parabens, sulfates, phthalates. Alterna uses natural and clinically proven ingredients collected from all over the world: sea silk, fruit of Mauritian palm and Hawaiian nut tree, extracts of bamboo, fennel, wasabi, algae, blue yucca roots and other exotics that are rarely found in regular cosmetics . Like other brands with a similar stance, Alterna not only uses eco-friendly packaging, but also supports the fair trade program by helping local communities. Despite the fact that Katie Holmes officially represents the Bamboo Smooth series, Alterna dry shampoo remains her favorite remedy: "He really helps me out, especially at those moments when you have to be in a meeting in half an hour and you have absolutely no time to wash your hair ".
Josie Maran Cosmetics
Josie maran
Top model and actress Josie Maran began to dream about creating her own brand of natural cosmetics back in times of cooperation with the brand Maybelline, whose face she has been for many years. Even then, she became interested in the composition of modern cosmetics and their effects on health. Interest has intensified during pregnancy, when Maran began to closely monitor what she puts on her skin. In search of a "magic ingredient" that would form the basis of her own brand, Josie went to the south of France, where she met a woman who, at seventy years old, looked about forty-something. The secret turned out to be simple - for many years she just used argan oil to care for her hair and skin. This was the starting point for creating Josie Maran Cosmetics - a line of products based on the use of 100% argan oil. Now JMC is a world-famous brand that is not inferior in appearance and quality to most mass-market cosmetics, but does not harm either human health or nature (for the production of cosmetics, JMC uses only environmentally friendly packaging and ingredients grown by organic farming ). In addition to the production of decorative and care cosmetics, including, in addition to the argan oil itself, a few more shades of lipsticks, concealers, hair products and body creams, Josie Maran brand actively supports fair trade programs, in particular the cooperative of Moroccan women involved in the production and extraction of argan oils.
The Honest Company
Jessica Alba
Like other stars from this list, the famous actress and model Jessica Alba began to seriously think about the safety of the goods she uses after the birth of her first child. At the same time, she becomes acquainted with Christopher Gavigan's book "Healthy Child Healthy World" and she finally opens her eyes to how many harmful substances are found in modern products, including products for children. After the birth of her second child, Alba personally meets the author of the book and together they create The Honest Company, an online service that works on a subscription system, whose main task is to make the lives of young mothers and their children more comfortable and safer. By subscribing to the site, young families receive a monthly set of environmentally friendly diapers, care products, food, etc., and part of the proceeds from this money is sent to charity. As Alba herself says about her business: “I am tired of companies that say:“ We made it environmentally friendly - pay more, ”without changing anything. They remove the flavors, but there is still a lot of unhelpful in the products. I want to build a transparent brand that will be honest with its audience. " In March 2012, the startup attracted $ 27 million of venture capital investors from Silicon Valley, thanks to which the product range was significantly expanded - now, on The Honest Company website, in addition to essential goods for children, you can order cosmetics for the whole family, vitamins, as well as environmentally friendly products for cleaning the house.
Olio lusso rodin
Linda Rodin
Former model and icon of the 60s style Linda Rodin launched her small brand Olio Lusso Rodin after a vain search for a universal cosmetic that would be suitable for any skin type and age: "At some point I realized that there is no such treatment for skin, which I liked 100%, and I decided that I needed to come up with something of my own. " The basis of her cosmetics is natural essential oils, with which she experimented for two years in her own kitchen: "I bought all the oils I loved and mixed them in a cup. It sounds funny, but this is true." Thus, three main products came into being: hair oil (created together with one of the best Hollywood hairdressers Bob Resyne), face and body oils - and also additional: hand cream, perfume, soap, candles and lip balm in the form rings. The main component of her cosmetics is an aromatic blend of eleven essential oils that moisturize, tighten and soften the skin: jasmine, sweet almond, apricot, calendula, neroli, arnica, jojoba, evening primrose, rosehip seeds, sunflower and argania. All products are made on the basis of natural, herbal ingredients, and, as Rodin admits (which at 66 looks much younger than her age), she no longer uses anything other than products of her own brand. In addition to Linda herself, Olio Lusso’s fan list includes many Hollywood stars, models, makeup artists, and other representatives of the fashion and beauty industries, and top glossy publications are still writing about her success. In connection with such demand, Rodin officially promised to gradually expand the Olio Lusso line, and very soon a new face cleanser will appear on the market, based, as you might guess, on her favorite essential oils.
KORA Organics
Miranda Kerr
Cosmetic line top model and one of the "angels" of Victoria's Secret Miranda Kerr - an exact reflection of her own lifestyle, including yoga, a holistic approach to health and a love of everything natural, especially when it comes to nutrition and self-care. It was decided to produce KORA in the model’s home country - in Australia, where she took an active part at every stage of creation and personally tested all brand products on herself. The line of care includes cleansing and moisturizing agents, lotions and scrubs, body oils, etc. The basic component of KORA is the noni plant extract, the fruits of which are rich in antioxidants, vitamins and minerals. In the composition you can find such components as rosehip seed oil (rich in fatty acids and vitamin C), licorice (natural bleach) and Roman chamomile extract. Miranda herself starred in advertising her brand and admits that she hardly uses any other cosmetics: “By and large, I created this brand for myself, because KORA Organics is exactly what I myself was looking for for a long time, but I could not find anywhere. On the other hand I created it to help women change their lives for the better. " Initially, the KORA brand was exclusively represented only in David Jones boutiques, but is now available almost worldwide. In the near future, Miranda plans to receive an official certificate confirming the organic composition of her products.
Sejaa
Gisele Bundchen
Only natural ingredients and environmentally friendly packaging that does not pollute the environment - and what else could be the cosmetics created by the current UN ambassador in the field of ecology? When creating her own brand Sejaa (which literally means “to be” in Portuguese), Brazilian supermodel Gisele Bundchen tried to combine all the principles that she herself adheres to: striving for purity and harmony, choosing only those ingredients and products that do not harm either man or nature. As a result of long work, Sejaa Pure Skincare, a revolutionary skin care line, incorporating moisturizing creams and a plant-based mud face mask, enclosed in eco-friendly packaging made from recycled paper, was born. As preservatives, which are often synthetic in conventional cosmetics, Sejaa uses a patented blend of natural skin-friendly antioxidants. In the composition you can find already familiar components for natural cosmetics: aloe vera, argan oil, algae extract, shea butter, green tea extract and others. The launch of Sejaa is not the first attempt by Bundchen to draw attention to environmental problems - in 2007, it already released a line of Ipanema shoes, part of the funds from the sale of which went to the cleaning of the Amazon River.
May Lindstrom Skin
Mae lindstrom
May Lindstrom Skin is a small line of luxury cosmetics and accessories belonging to model and actress May Lindstrom, who debuted in the Spike Jones film “She”. The main task of Lindstrom in creating ML Skin was the transformation of self-care from the usual routine into a real beauty ritual. The product line is quite small - only 8 positions, including a brush and a bowl for applying a mask. According to May herself, a small assortment is caused by a complex production process — Lindstrom develops all the formulas on her own, and the contents of each product are mixed and packaged by hand in her private studio located in the USA. All ingredients undergo strict quality control before use and are collected in their natural environment at the peak of crop activity. Lindstrom uses only those plants and ingredients that are organic certified and not tested on animals.
Kure bazaar
Kartika Luyet
The story of creating Kure Bazaar is like two peas in a pod like Priti NYC: the former model during pregnancy is trying to find a safe way to do a manicure and, having not found a worthy alternative, decides to launch its own brand. Only it happens not in New York but in Paris, but as the former model is Kartika Luyet. Having spent several years experimenting in one of the best laboratories in France, Kartika, together with his friend, who has devoted more than twenty years to the cosmetic industry, finally finds a formula that allows combining bright colors, durability and natural composition. The result of their work was a rich palette of non-toxic varnishes of 44 colors and loyal fans around the world, including Charlize Theron and Jessica Albu. Kure Bazzar Lucky is 85% natural ingredients such as wheat extract, wood fiber, cotton, corn and potatoes. For lovers of manicure, Kure lacquers are especially fond of the fact that they not only do not damage, but even heal the nails - level and strengthen them. In addition to lacquers, the Kure collection includes two bases for lacquer and topcoat. By the way, their Clear base is a bestseller and is even better sold out than the colored varnishes of the brand (according to Kartika herself, her husband uses this base with pleasure).
Nuance
Salma hayek
The basis of cosmetics, created by Salma Hayek, together with the American network of pharmacies CVS, formed the modern technology and its family beauty secrets, passed down from generation to generation. Salma's interest in cosmetics began in childhood, when, watching her grandmother-beautician, self-mixing face creams, young Hayek dreamed of following in her footsteps. Having spent several years studying technology and traveling around the world in search of the best natural ingredients, the actress launched the Nuance line consisting of skin and hair care products, as well as makeup products and safe nail polishes. Creams, lotions, shadows and lipsticks include babassu oil, gum arabic, amaranth protein, acai fruit oil, annatto and kupuasu oils and other outstanding components. Salma personally followed the entire production process and tested the finished samples on herself. When creating Nuance, Hayek also took into account several important points for her: cosmetics should be absolutely safe and harmless to animals and nature.