What to put under the tree: 10 cool and useful gifts

As part of the course on awareness in everything (from choosing clothes to relationships with old friends) we suggest approaching the selection of gifts for the New Year with no less responsibility - or at least think about them in advance, and not rush to the shops on December 31 in a crowd of similarly laggards. While there is time, we advise you to pay attention to the gifts "with meaning": buying things from this collection, you will delight not only the friend who the gift is intended for, but also someone else.

For example, funds from the sale of the New Year sets of the W project, which we recently wrote about, go to help victims of domestic violence, and the profits from the excellent bags “F is for feminism” go to the crisis center “INGO” in St. Petersburg. The red iPhone, part of the funds from the sale of which Apple lists to fight cancer, did not make the list, but it is understood that this is also a great gift.

T-shirt Barking Store

Barking Store is a 50pets private shelter store in Moscow where happy cats and dogs live: you can watch the animals' everyday life on instagram and support the shelter by buying a T-shirt or sweatshirt. We especially liked the print with the godzilla puppy destroying the city, but if you prefer a fox or a “categorical imperative” - deny yourself nothing.

1550 rub.

Jug from the collection "Anton is here next" for SVMoscow

The collection of black ceramics in Wabi-sabi aesthetics for the Moscow concept store SVMoscow was made not by Japanese artisans, but by pupils of the center for creativity, training and social adaptation for adults with autism "Anton is right here." Funds from the sale of dishes will be used to develop the program of the Foundation in St. Petersburg. This jug is the largest and most expensive item in the collection; There are also espresso cups, large mugs and plates.

5100 rub.

Hoodie "It will be worse"

In early December, Mediazone announced a move to crowdfunding. You can also support the work of the publication by buying a T-shirt, hat, hoodie and even a padded jacket with the life-affirming inscription "It will be worse." The first batch of merch went on sale on December 12 and ended within a day, but you can pre-order it on the Mediazone website. We especially liked hoody - firstly, with its cozy essence, and secondly, with associations with protest culture and the idea of anonymity, which in the context of "Mediazone" is most welcome.

6500 rub.

Monki bracelet

If you want at the meeting to give all the girlfriends symbolic gifts for the same symbolic money, here is a great option. Monki bracelets with pendants in the form of cute creatures not only embody your tender feelings, but also help girls around the world: 20% of the price will go to the Plan International fund for the development of the project "Because I'm A Girl" - that is, to support education, improving the quality of life, the fight against early marriage and violence against girls.

150 rub.

Mug "Get up the graph"

The project "Naive? Very much" helps "special artists" - people with special needs who are engaged in creative studios. On the project website and in a store in the Moscow design center Artplay, originals of some works are sold, as well as t-shirts, dishes, badges and magnets with touching drawings and inscriptions. Here, for example, the mug "Get up the graph", from which it will be pleasant to drink yourself or bring coffee to bed in a good person. A calendar "Dogs like dogs" will decorate any workplace, even if it is a closet without a window.

400 rub.

Plush bison

This beast is not only good-looking, but also helps an important matter: each owner of the toy automatically becomes a participant in the bison preservation program. By 1927, these animals were almost completely destroyed, but a few dozen individuals remained in zoos - now scientists are working to restore the population, returning them to their previous habitats.

Together with a plush animal, for which you can pay any amount from 1900 rubles, you will also receive a letter from one of the bison actually living in Russia, from which you will know what his name is, how old he is and where he lives. There are other rare plush animals on the WWF website, such as the snow leopard, the Amur tiger and the Atlantic walrus.

from 1900 rub.

Photo album "Why I March"

January 2017 is remembered for us by female protest demonstrations: marches, symbolized by the pink hat with cat ears, were held around the world, and about five million people took part in them. The album "Why I March" with a bright pink cover contains footage from stocks in different countries - we advise you to keep the book on hand to raise your morale in moments of doubt. All proceeds from the sale of the album will be transferred to charities and human rights organizations involved in organizing marches.

$7,33

Bra Stella McCartney

Underwear is a great gift in general, and a luxurious pink bra of lace is even more (true, for women with large breasts, this model will not work because of weak support). Stella McCartney annually releases collections in support of women struggling with breast cancer. In 1999, the mother of designer Linda died from this disease, and the charity foundation is now named after her. There and will be transferred to the proceeds for this pink splendor.

$160

Lipstick MAC Viva GlaM

Since 1994, MAC annually launches new lipsticks and lip glosses Viva Glam - all proceeds from sales of this line are sent to the AIDS fund, and new issues represent outstanding women (the first ambassador of the brand was Ru Paul, who refuses any gender affiliation ). This shade is called "bright fuchsia": like pearl-bronze, it bears the name of Taraji Henson, an actress who played a NASA employee in Hidden Figures. Other lipsticks from the Viva Glam line can be found here.

1480 rub.

IKEA toys for children's drawings

We do not hide our love for toys from IKEA in children's drawings - they are wonderful in themselves, but it is especially nice that the Swedish company donates one euro from the sale of each spider or funny blue bird to educational projects for children in different countries of the world. This year the collection includes a toucan (eight-year-old Sophia drew from Russia), a purple monster, a fox, a rainbow cloud, a unicorn dachshund, an owl, a spider, a kingfisher, a lion and a hippopotamus-crocodile - there are also miniature versions, you can buy them in sets and give away to friends.