What you need to know about Korean cosmetics The Face Shop

WE HAVE LAUNCHED THE RUBRIC, in which we talk about interesting cosmetics - cheap, expensive, rare, beloved by makeup artists and bloggers, suitable for simple and complex makeup - and accessories for it. Today's release is about one of the most famous Korean brands The Face Shop.

Funny patches on the cheeks, hand creams in the form of cats, all kinds of accessories and cleansers are all The Face Shop. The brand appeared not so long ago - in 2003, but in 2004 it opened its hundredth store and a year later it became one of the three largest cosmetic companies in South Korea. In 2009, The Face Shop bought LG Household & Health Care, and now they have bought the brand for a thousand outlets in more than 20 countries around the world.

From the very beginning, the company sought to present itself as "green." There is no question of organic matter, but natural ingredients are indeed present, and therefore, The Face Shop’s right to call itself natural cannot be disputed. Nevertheless, the brand does not spread much about itself and prefers to talk more about its expansion, rather than its philosophy and attitude towards animals.

If we talk about the assortment, then he is rich in The Face Shop (just because the title of the best brand of the year is still not given). The company has several lines: in addition to the means for washing and moisturizing, there are shampoos, men's cosmetics, decorative and fragrances. In general, the brand has absorbed everything that they love Korean cosmetics for: funny packages, well-functioning low-cost products and unusual formats like the same local patches. We do not think that real skin problems can be solved with their help, but it’s quite possible to come up with simple solutions: The Face Shop masks moisturize and cleanse (and still smell so that you want to eat them), tints last a long time, foams foam. Again, the sweet feed, so typical of all Korean brands, can help those who lack the motivation to use effective, but boring means.