Online sales: Where to look for them and what to buy
Text: Tanya Reshetnik
Although swaps and second-hand tightly entered the lives of many, new items from stores still appear periodically necessary. The height of summer sales is a good opportunity to replenish your wardrobe with long-sought-after hits, which are not always reasonable for the full price, and basic items that come in handy closer to the fall. For those who do not like to stand in lines and join the battle for mules with a seventy-percent discount, we have compiled a list of online stores where no one will hurt to choose the right thing thoughtfully and for a long time.
In the main online store of expensive and not dull brands the hottest season is the final sale with discounts up to 70%. Extra bonus - minus 20% on top of items labeled "Sale Must Have" (there are a lot of such on the site). Now you can find here with equal success both a satin dress Topshop Unique for £ 65 and a black tunic Rick Owens for the same money. Look here for a Miu Miu blue retro-dress from the last clip of the Moon, Balenciaga's scarlet glove shoes and The Row super bag.
The focus of low-cost brands - ASOS online store - is in no hurry to raise the rates: the site still has a 50% discount on summer wardrobe hits. Sports Champion trousers, cotton overalls with Parisian open shoulders, jeans with ASOS embroidery, Nike and Puma sneakers, bright ASOS swimsuits, sandals with straps, transparent raincoats and espadrilles of all possible colors. Prices - within three thousand rubles per item. Running sizes end quickly, but new items appear in the collection almost every day.
Need Supply Co.
up to 75%
The bastion of intellectual fashion and local designers offers a universal selection of simple but non-dull things that will come in handy closer to autumn. There are neat dresses with long sleeves, flared jeans, embroidered with pearls, blank T-shirts made of soft cotton, mules and babushi, striped costumes and pajamas for the street, comfortable underwear and shoes with a steady heel, which we have already remembered. Separate attention are sections "up to 100", "up to 50" and "up to 30" dollars.
Urban outfitters
25 %
On the American site they sell everything at once: things for training, frivolous dresses in a flower, sandals and suede bags - but the most interesting is the section with things for the house. The discount here is 25% and applies to linen bedding, decorative pillows with baroque roses, fluffy rugs, asymmetrical wooden shelves and wall grids, marble boards for snacks, laconic diffusers and non-trivial wall posters. The main artifact on sale is a $ 40 Champion gray blanket. What is not a gift to a recently moved friend?
On the Matchesfashion website, everything is serious: discounts have already increased to 70%, and the selection at the sale consists of Valentino suede clutches, Saint Laurent neckerchiefs, The Row leather bags, Chloé sarafans and dresses with a Fendi safari print. For those who are not ready for serious spending, it is better to pay attention to the section with underwear: Stella McCartney bikini and bracelet and Skin sports bra are now cheaper than an ordinary mass market like Oysho or Intimissimi.
The crossed out numbers in the online store marked more than 40 thousand items. Givenchy denim caps adjoin Kenzo metallic top, Saint Laurent’s deliberately modest tea dresses, Stella McCartney jeans and transparent Dolce & Gabbana sleeves. We advise you to look at outerwear (Stella McCartney laconic trench coat - 45 thousand rubles), shoes (classic Maison Margiela shoe boots - 30 thousand rubles) and a section with bags. In the latter there are some boring options like camouflage taw MM6, yellow fringed clutch with Sara Battaglia or postman bag with Anya Hindmarch fried egg clasp.
Shopbop is customary to love for an impressive selection of not very popular American brands, so it is better to turn to this section at the sale. For holidays, Club Monaco or Cupcakes and Cashmere off-shoulder tops, Alice + Olivia dresses and Wildfox t-shirts are useful. For fall, look for Rachel Comey bomber shirts, soft BB Dakota overalls and DKNY windbreakers. And then go through the section with small things for the house like assorted sets of dishes, boxes and notebooks.
Russian concept store duplicates all discounts online. Now the site is dominated by cute little things for the house: odd figurines, futuristic hangers, fancy vases and bellied glasses. In the clothes and accessories section, everything is predictable: Rick Owens, Alexander Wang, Marni, Comme des Garçons, Junya Watanabe and Yang Li. But all things are reduced to 70% of the original cost, and delivery in Moscow will not take more than a few days.
The main Moscow concept-stor is not far behind: the sale in KM20 began a long time ago, and the items on the website sell at a discount from 20% to 50%. There are pink leather jacket Marques'Almeida and dark green pointed shoes of the same brand, snow-white Jacquemus dress shirts, romantic blouses with lace by J.W.Anderson, Puma by Rihanna creeper and Ashish t-shirts embroidered with sequins. A special attraction is the section with the latest items. There is a suit with pleated inserts by Jacquemus, an orange jacket Courtices dutik, a gradient dress with a slit to the thigh Sibling and a fur Shrimps clutch.
The final sales days are announced on the Mytheresa website - on this occasion, an additional 20% is added to all discounts. Stella McCartney jeans with polka dots are paid for 150 euros, Valentino abstract trousers for 500, and a recognizable Missoni print top for 100. There is a Coach lemon bag, a basic толстtre Cécile gray sweatshirt, and a Japanese satin bomber jacket. Fenty by Puma and Isabel Marant kimono jacket. In order not to nullify the card, we advise you to focus on basic denim (Acne Studios, for example) and shoes.
With things that are often not accessed without a sale, you should try your luck at SVMoscow. Right now, Ashish camouflage bombers at half price and colored Marni sheepskin coats with a 40 percent discount are selling off the online store at half price. Here you can find the perfect camel coat The Row, the “naked” dress Damir Doma (90% discount!), The sundress in the colors of Mary Katrantzou (it was 128 thousand rubles, it became 12 thousand) and A.F. Vandervorst for 6 thousand rubles. In short, the discounts are really impressive, the main thing is to find the right size.
On the website and in the Aizel store in Stoleshnikov Lane, the spring-summer collection is sold at a 70 percent discount. For a thousand and a half, you can buy American Retro silk top, for two - Colors of California espadrilles, and for five - Opening Ceremony cotton shorts and white adidas Tubular white sneakers. What is especially valuable, cosmetics (shades and blush Laura Mercier, masks and creams Marlies Moller and hair products Alterna) and underwear came on sale. A set of lace L'Agent by Agent Provocateur at a sale will cost 2500 rubles.
Photo:Net-A-Porter, ASOS, Need Supply Co., Urban Outfitters, Matchesfashion, Farfetch, Shopbop, Leform, KM20, Mytheresa, SVMoscow, Aizel