Pajamas silk Olivia von Halle

IN THE WEEKLY RUBRIC "NEW MARK" Wonderzine presents young designers and tells where and how you can buy their things. Our heroine this week is Olivia von Halle.

We often say that the linen theme is now at its peak. Dresses and suits, tailored as pajamas, are worn in everyday life and in the evening - instead of elegant dresses. In addition, in everyday life, they wear real pajamas, and brands that specialize in home clothes are becoming more and more popular. We already talked about Raphaella Riboud, the former editor of W magazine, which began to create silk pajamas with prints. One of her main colleagues is Olivia von Halle. The British woman produces shirts and trousers, as well as voluminous dressing gowns, and dedicates the collections to a single theme - for example, the old British aristocracy and Shanghai.

Olivia von Halle launched her name brand in 2011 at London Fashion Week when she was 28 years old. As the girl says, she had been shut at home for 18 months and worked on the concept, fearing that no one would love her. A year later, the news appeared in publications with the headline "David Beckham bought his wife Olivia von Halle pajamas". Agree, it already provides popularity to any brand. Now British silk pajamas can be found in 40 stores around the world, including Harrods and Liberty. Now the girl is going to develop a men's clothing line - she says she feels an urgent need.

I worked as a trend analyst in Shanghai, and I had the coolest tailor I could dream of. I ordered him pajamas in which I could relax at home after a party with friends, and it turned out to be so perfect and comfortable that I soon began to walk only in pajamas. My friends began to ask for the same, and my waiting list for pajamas became more than a tailor could sew, and I decided to establish a pajamas name brand. I think girls need clothes in which they feel comfortable - like a men's white shirt. Pajamas are just such a thing. Today, dress codes are becoming more relaxed, and you can wear clothes that make you happier, and that, again, is pajamas.