Stones of Fate: Why everybody buys beauty crystals
One of the most eccentric beauty trends The use of crystals has become the last few years: they are used for "crystal-therapy", they are added to creams and serums and they offer to carry not only Sanskrin and lip balm in their purse, but also a set of magic stones. We tell why discarding skepticism in the case of crystals, alas, will not work.
How it started
The craze for crystals began, as you might guess, in Hollywood — to this day, celebrities remain the ambassadors of this semi-mystical trend: among them were Kate Hudson, Victoria Beckham and Kim Kardashian. The stars openly admitted that they like to “charge with energy” of the crystals, and it is not surprising that fans immediately became interested in using them. What really happens?
Today's American "wellness", the trend to take care of yourself and your own well-being, went beyond medical fasting and detox blends. Superfoods have become a fashionable element of the routine: for example, one of the most successful companies of the last year was the brand Moon Juice, selling mixes of pearls, mummy, lemongrass and a dozen more extracts. Among the connoisseurs of these dietary supplements were Carly Kloss and actress Gwyneth Paltrow, who created her own wellness brand Goop. Yes, the one whose line-up includes a spray from energy vampires, and the publication of which was closed for lack of scientific knowledge. But if a frankly strange start-up of the actress failed, then brands with a more subtle taste and flair are in favor today. Even Milk Makeup managed to play on the love of crystals, introducing the most daring trends into their products: they had, as usual, nice highlighters, who included pink quartz and topaz. Large publications that write about the passion of the crystal industry are sure to add a solid paragraph that the real benefits of stones are not proven, and the placebo effect may be stronger than scientific arguments - however, most of the text is taken up by experts who seriously use the terms "aura" and chakra.
Why don't we need it
Of course, the love of the American public for crystals is only part of the context, which includes a craze for mysticism. Tarot cards and feminist witches no longer surprise anyone - why not make the mystical elements a part of self-care? The crystals themselves are not harmful - they are simply useless: in some products they are present as abrasive particles, in others they are added just for beauty.
But the suddenly burgeoning popularity of so-called holistic medicine goes against another direction - a movement towards transparency and openness, according to which brands prefer to talk about the interaction of cosmetic chemistry with the skin objectively, leaving the buyer to decide whether he needs this product or not. Alas, attempts on the blue eye to convey to the reader stories about the effectiveness of cleansing the chakras discredit this approach: if the benefits of rose quartz are told with the same expert zeal as they advocate for retinol, distrust will spread to the evidential part of industry.
How to approach the trend
If you really like the witchcraft things on your own, and home rituals increase your mood, no one forbids you to start a crystal at home or use a spray with rubies - another question is that there is no reliable information about their benefits or harm , the practice of meditation, which is also traditionally considered an occupation from the esoteric category, is well researched and supported by scientific findings. The cosmetic industry with pleasure picks up any new fashion: there are still few really working ingredients at the disposal of mankind. The only advice is not to place too high hopes on the stones, but treat them as a pleasant decoration for your luxurious life.
