Who to subscribe to: Lonely bodipozitivny instagram brand linen

We continue to tell about decent accounts in social networks through which you can view the whole world.

Last week, the Internet circled Lenta Dunham and Jemima Kirk, a non-retouched photo shoot for Lonely's New Zealand lingerie brand. The stars of the series "Girls" showed that they support body-positive ideas not only on the screen: both appeared in relaxed postures, much more realistic than is customary in underwear shooting. The idea for the brand is not something that is not new, but a key one: its faces are both the artist Arvida Biström or the activist of the body positive movement Paloma Elsesser, and “ordinary” customers, whose photos in Lonely lingerie are, in fact, part of her endless lookbook.

We have already written about the brand itself more than once (both about its advertising campaigns and the lingerie itself), but we cannot but advise its instagram. Of course, it is possible to keep track of new items and an assortment of linen in it: let's not forget that this is an engine of commerce and an instrument that increases brand loyalty. But first of all, there are great ideas and the image of the “Lonely girl” - which, in the spirit of the times, can be any of us, regardless of age, color or physique.