Wear a hat: How seasonality disappears in fashion

Whether it is the 116th day of winter, or it is February 54 - in any case, in the next week in most cities of Russia the temperature does not rise above -5 ° C, and the snow does not melt even longer. If you complain of bad weather and warm outerwear, stop: the designers warned you. And the hint was nowhere thinner: Celine included fur shoes and slippers in the spring-summer collection, and Prada included fur coats with flowers. If these furs nevertheless seem to be irony over the spring-summer season as such, then the colleagues of the brands are full of determination. So, Fendi decided to show fluffy jackets, and Proenza Schouler - with a dozen bulky leather jackets and coats.

Obviously, the seasonality disappears. The public organization Oxfam has repeatedly warned that the seasons, on the one hand, change places, and on the other - their borders are blurred. The fashion industry cannot but respond to climate change — brand sales depend on it. Therefore, in the spring-summer collections more and more warm clothing appears, and in the autumn-winter season we do not part with transparent blouses and skirts. By the way, about the autumn-winter season: a month ago the FW 2013 shows ended, after which it became clear to us that the situation was getting worse. In the Burberry collection, t-shirts are combined with plastic skirts, and Saint Laurent and Valentino dress models in light mini-dresses. Are we going to wear all this in the fall and winter? It is possible: until mid-October in Moscow you can walk almost in the lightest trench coat from Uniqlo.

Talk about the disappearance of seasonality fashion industry started in 2007. The founder of Milan Fashion Week, Beppe Modenese, dictated: "We have to change and adapt to a reality in which there is not much difference between summer and winter." At the same time, the American network Target included climatologists in their staff, who helped decide whether to sell bikinis in January and fur coats in July. "I think we will see the emergence of off-season clothing that can be worn all year round," Harriet Quick, one of the British Vogue directors, said.

Now taking seasonality into account means being a bigot. It's no secret that we wear a sweater with a chiffon skirt, in the summer we can wear Dr. boots. Martens, and in sneakers we drive at −20 ° C. Perhaps this will surprise only impressionable mother. In recent years, not so much out-of-season clothing was born, as well as a couple of new seasons: Pre-Fall (actually, pre-evening) and Resort (cruise, or springtime) appeared. Thanks to them, store shelves are updated without stopping: a woolen scarf can be bought in the summer and a silk scarf in the winter. So the phrase "Why no cap?" leave to your grandmothers.