How Lupita Nyongгоo became an icon of style in six months

86th Oscar Awards, which will take place this Sunday, we are waiting not only to find out if DiCaprio will finally receive the coveted statuette and how many awards the picture “12 years of slavery” will take, nominated in 9 categories. Not less excitement causes another question: in what outfit Lupita Nyongo will come to fight for the best female role of the second plan?

As this actress, yesterday's graduate of Yale University, who counts only one film, appeared on the covers of New York Magazine and Dazed & Confused, in an ad for the spring-summer collection Miu Miu, in the front row of fashion shows of New York and among Anna's favorites. Wintour?

Over the past six months, the girl did not miss a single social event. We have seen it at all possible awards in the field of cinema - from the Golden Globe to the recent presentation of awards by the British Academy of Film and Television Arts. The frequency of Lupita "on the air" at some point was already frightening. Cocktail party in honor of Tilda Swinton's birthday at MoMA - and here is Lupita Nyong'o, a party of DuJour Magazine magazines or InStyle - Lupita Nyong'o, meeting with the Dalai Lama in Los Angeles - and again Lupita. "The best image of the week", "The most stylish actresses ...", "Battle of clothes ..." - it seems that these ratings for her were invented. And if you can’t name at least three Lupita dresses lately, most likely you live in complete informational isolation.

A young black actress at the moment when diversity becomes the main word of the year, Vanity Fair puts an equal number of white and black actors on the cover, and Indiewire releases an infographic on how many whites and blacks received an Oscar - let's be honest trendy. An aspiring actress from a good, especially an influential family, with an excellent education, manners and, in addition, a good stylist - this is one hundred percent success.

Lupita’s father was the minister of Kenya, but political shifts and fear for his own safety forced him and his wife to flee to Mexico. The Latin American name of the girl (Lupita - short for “Guadeloupe”) is explained by this very event. Soon the family returned to Nairobi and, in truth, did not lose its former influence. Lupita's father received a professorship at the University of Kenya, and last year replaced the chair as a senator, the mother heads the Africa Cancer Foundation, a cousin Isis Niongo - in 2012 was named Forbes magazine one of the most influential women in Africa. Lupita went to study first in her native Mexico and then in the States. After graduating from the prestigious Hampshire College, she entered the Yale School of Dramatic Art. In parallel, she managed to try herself in the MTV series "Shuga", dedicated to the problems of safe sex and the fight against AIDS in African countries.

At the end of 2012, Lupita’s manager sent her to audition for the role of Patsy in the film “12 Years of Slavery” by Steve McQueen. In the evening, after listening to the actress, she was already having dinner with McQueen and starring Michael Fassbender. Then everything began to turn. At each event associated with the presentation of the film, Lupita appeared in a new outfit. And between presentations she managed to fly to Paris for Fashion Week and get into the lenses of absolutely all photographers in Prada, Miu Miu and Erdem dresses. Apparently, Miuccia Prada appreciated the taste of Lupita and invited the newly appeared it-girl to act in the advertising campaign of the second line of her brand. The world premiere of the film "12 Years of Slavery" took place on October 18, the Russian one two months later, and soon the noise around it subsided somewhat ... But Lupita remained.

Since the end of October 2013, if not the most influential, so the most popular woman in Africa is no longer Isis, but Lupita Nyong'o. In her native Kenya, one of the churches dedicated a mass to the actress on Thanksgiving Day, and a few months later, the country's president congratulated her on her official twitter tribute to an Oscar nomination. From the girl from the famous family, Nyong'o stepped right into the national heroes. We wrote about Lupita Nyong'go under the heading "New Name" on December 5 last year. The site of the Russian Vogue first published its photograph on January 17, 2014: actress in a snow-white evening outfit Calvin Klein received her award at the Critics' Choice Movie Awards 2014 film award. From the end of January, it was impossible to miss Lupita.

The secret of success is not a secret at all, but the result of the good work of the stylist Mikaela Erlanger, who “leads” Nyong'o from her first public appearance. The Erlanger website contains an impressive portfolio of images for the actress - there are shots of all the interviews, ceremonies, parties and cocktails that Lupita has been actively attending in recent months. By the way, the cost of the services of a famous stylist can be up to $ 10,000 per day (or $ 50,000 for one “way out”) - such amounts Micaela herself called in an interview with The Vivant. The mechanics of the process are simple: the stylist develops a visual concept that needs to be followed and then orders suitable outfits for the client. Their designers are usually rented. Both the name of the star and the impeccable reputation of the stylist become the authority and guarantee for the fashion house. For example, Michaela Erlanger now works not only with Lupa Nyong'o, but also with actress Michel Dokeri, and also dressed Winona Ryder, Morgan Sailor and other Hollywood stars. By providing the dress to the "right" girl, the brand turns out to be a good image advertising.

One of the churches dedicated actress thanksgiving to the actress, and the president of Kenya congratulated her on Oscar nomination on her twitter.

Having the means to find "your" stylist in Hollywood is not so difficult - all information is publicly available. Numerous ratings "top 10/20/50 most fashionable stylists", official sites, open portfolios and contacts. If you do not want to choose from the ratings, look at the latest social events - the authorship of each image is easy to follow. Why did Kim Kardashian change bondage dresses to more modest and elegant outfits? Because Nicola Formichetti, who became famous for his work for Lady Gaga, worked on her style. Who is the "section" of Miley Cyrus and did away with her image of Mickey Mouse's girlfriend? Stylist Simon Arush. Why did Beyoncé cut her visual album, or why did Anne Hathaway look more feminine? All at the behest of stylists, whose names are recognized from the first request to Google.

Stylists in Hollywood are not gray cardinals whose phone they whisper to trusted friends. They are also public people: they give interviews, take pictures with their star clients and call the paparazzi to the wedding. Can not be said about the Russian show business. And if some of the “lists of the best Russian stylists”, sometimes causing a skeptical smile, are still browsing the Internet, then famous women of fashion themselves modestly lower their eyes to the question about the stylist and keep silent - they say, all by themselves. Who dressed up Russian celebrities for some reason, is indecent to talk out loud. And the main “public” stylist is still Alisher, who disguised Alla Pugacheva.