Who to subscribe: Instagram brand trivia JJJound
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The history of the brand JJJound began in 2006 with the foundation of the blog of the same name, mudbord, invented by a young enthusiast from Montreal Justin Saunders. Saunders are still often called just a blogger, although he himself likes to say that he is engaged in "working on the Internet, not related to programming" - simply because the collection of beautiful pictures has long grown to a whole brand. Now under the auspices of JJJound, ideal gray sweatshirts, beanie hats, wooden goats, candles, aprons and the main hit are made - huge bags that look like IKEA packages. JJJound is essentially a cross between Muji and the old American Apparel. At the same time, Justin works a lot on third-party projects, for example, once he helped make installations by Kanye West. In JJJound instagram, Saunders not only shares the brand's news, but also uploads his favorite pictures from the Internet - as is the case with the original site, it is likely to hang out until the morning.