London Fashion Week: Day One
London Fashion Week's first show, Paul Costelloe, happened today at 9 am. On the one hand, the first show and the official part following it is the opening of the fashion week, and on the other hand, everything, as usual, begins with the pre-fashion week of exhibitions, discoveries and parties. It all starts a few weeks before the first show, and the closer to the official opening, the merrier.
Yesterday, for example, it was very difficult to decide where to go - on the birthday of the British site. Vogue with champagne at the hotel for a birthday AnOther Magazine with cakes in Selfridges, to a magazine party Vice with dancing in the basement club East Bloc or the official opening of the concept store LC-NN on the hipster outskirts of London, in Dalston. To be honest, I wanted most of all in Selfridges, and for good reason: they had to eat a cake for their birthday, and on that occasion, ten were made at once - cooked (well, or at least invented) Karl Lagerfeld, Vivienne Westwood, Christopher Bailey, Ricardo Tisci and so on. The best cake, of course, made Albert Elbaz - from a three-tiered structure made of white balls, at some point a girl jumped out in the best traditions and sang "Happy Birthday". Nobody cared to eat cakes anyway, they stayed at the exhibition until February 21 (I hope they will eat them all the same: only one cake of Elbaz is half a ton of sugar), but still it is nice to look at very, very thin girls who eat cotton candy and “potato” cakes in the form of mushrooms with eyes, and elbowing each other from candy cans in a pop-up candy shop.
It's amazing how all these people after parties manage to get up, make up their lips, get dressed and already at half past eight to stand in a long queue for the first show. And while almost all vigorous and beautiful look. The most cheerful and goal-oriented are the Japanese. It seems that among the whole crowd of street-fashion photographers in the yard of Somerset House they are the most accurate and meticulous. In essence, the Japanese are very similar to the Russians - by how seriously they take Western fashion as a kind of standard to which they seem to be striving for. At the same time, Japanese photographers and journalists themselves look many times more interesting than those whom they have just photographed.
View bows from the first day of London Fashion Week
Somerset House on the first day is even more interesting than at the shows. Firstly, they are not tired yet, and secondly, there is a huge exhibition of clothes, accessories plus champagne poured several times a day. The exhibition itself (what is called The exhibition) - very commercial and designed for buyers. But the really interesting part is NEWGEN:designers supported this year Topshop.
NEWGEN exhibition
Thin rings, chain mails, ceramic necklaces in the form of flying birds, leather perforated dresses or simple fluffy jumpers and minimalistic platform shoes - in any case, there are no questions why these designers support this year Topshop. Everything looks not only beautiful and promising from a commercial point of view, but also surprisingly fresh - even a modest sweater seems to have some particularly fresh turquoise hue. Topshop has been nurturing young designers since 2001: giving them £ 5,000 to £ 10,000 to organize the show, with support for up to four seasons. These designers occasionally release capsule collections for the British network.
At the end of a busy day, the emaciated bloggers and editors drink a glass of champagne and run to the last evening shows. Some of them, like blogger Susie Bubble, just arrived in the morning from New York Fashion Week and immediately set to work - therefore, an incredible number of people with giant suitcases could be found in the courtyard. All subways in the city are inundated with evening issues of the Evening Standard. It already has a review for the Paul Costelloe morning show - it seems that this could not be in the morning, but it was at least a week ago.