New Russians: 10 notable brands of clothing and accessories
During the whole year We tried to talk about all the new and remarkable brands. Our compatriots who create high-quality and interesting clothes and accessories deserve special attention. Today in our list are Russian brands of basic things, jewelry and even wedding dresses.
10.GRAN: Jewelry in the form of molecules
The first in the line of jewelry steel brooches. One of them depicts a fictional chemical element; the other is the symbol of the atom. The rings are made in the form of enlarged molecules that literally encircle the fingers. The last was the idea of rings-gears, which were created in opposition to soft forms
A Shade More: Bombers, Miniskirts, and Bulky Shirts
Flared cropped trousers, wrap-around miniskirts, sweater dresses, sleeves with slits on the sleeves. Things A Shade More do not over-attract attention and do not overshadow a person, but perform the function of a comfortable and beautiful uniform.
BStatement: T-shirts, hoodie and sweatpants
The founders of the brand explain that once they simply got tired of choosing between quality and affordability: “Things from the mass market come out of use after a couple of washes, and the design segment makes you overpay for the brand. We decided to create an alternative”
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"Sea": A fresh look at casual clothes
The founders of the brand "More" make concise, very modern clothes for every day, inspired by the atmosphere of Vladivostok, in which they work and live. Everything is connected with the sea here, - so I didn’t have to think long over the name
MyScream: Tender outfits of a young Russian brand
The creator of the brand Lera Nikolskaya combines the work of the designer, courier and PR manager MyScream. The designer relies on concepts that are understandable and close to the audience: irony towards expensive designer items, youth, naivety and nostalgia
fy: r: Moscow Scandinavian-style clothing brand
The fy: r approach is free, motionless things, both monochrome and interesting, but not elaborate prints. "We prefer to use dissonant color combinations, such as purple and red," the founders say
Braventru: A brand advocating reasonable consumption
Braventru - abbreviation of the phrase "Be Brave and True". The creator of the brand, novice designer Alina Kovaleva, advocates the rejection of the mass market, with its millions of copies and the pace of conveyor production. Its audience is people who advocate reasonable consumption.
Sand Dune: Laconic Textiles
The founder of the brand is a tailor-cutter, which, of course, helps a lot with work. So, she can explain in great detail to the team what she wants in the final result - right up to the treatment of all seams.
Antrerobe: Moscow brand of wedding and evening wear
Wide trousers, minimalistic dresses with transparent inserts, lingerie-style tops and lightest parks look like the perfect set in the spirit of "new femininity": concisely, but festively
Simple Forms: Russian minimalism
Minimalism, practicality, simplicity - a tag cloud that can be characterized by Simple Forms. The brand's team is inspired by the ideas of constructivism and the work of Bauhaus architects. The concept of clothing as a kind of uniform that emphasizes individuality is what the creator is guided by.
Cover: Fyr