10 new British brands to remember
The London fashion scene has a tendency to grow as many talents in a year as other capitals — New York, Milan, and Paris — never dreamed of. More recently, the main young designers were considered to be Jonathan Anderson and Simon Roch, and now they are leaving the novice category - and they are replaced by new heroes. On the first day of London Fashion Week, Wonderzine lists 10 brands that could be the main hope of British fashion.
1205
Who: Italian-German Paola Garbeiz, who studied at Central Saint Martins College and trained at Hardy Amies tailors at Saville Row
Why you need to follow: 1205 is an atypical London mark, Paola Garbeize votes for minimalism in everything. But the story is not simple. The girl observes the traditions of tailor craftsmanship, and nowadays, only a few designers are engaged in it, especially outside Italy. Apparently, white shirts, blue suits and gray coats succeed in her best way - 1205 has an impressive number of stores in Asia, and the new star of the utilitarian fashion brand is called The Telegraph.
Where can one buy: Beams in Hong Kong and Tokyo, Dover Street Market in London and New York, Rail in Italy
Ashley williams
Who: Graduate of The University of Westminster Ashley Williams
Why you need to follow: Although the girl works with prints that are bored by many, she does it quite well, for example, Style.com pointed out costumes with sharks from her current collection. It seems her style is reminiscent of Jeremy Scott: the girl quotes pop culture, makes funny accessories like clutch sharks, and the guys from One Direction sit on her shows. This will not disappear.
Where can one buy: Colette in Paris, Machine-A in London, V files in New York
Claire barrow
Who: Claire Barrow, 23, from Stockton-on-Tees
Why you need to follow: Claire Barrow began by taking vintage jackets and painting them in her own way. At 22, a girl, a student of the last year, was noticed not by anyone, but by Francesca Burns, who shot her jacket for the British Vogue, and Mel Ottenberg, who used her jacket in an i-D survey. Now Barrow is dedicating a collection of alcohol - due to the lack of new ideas and hopelessness, and recently released a line for Matchesfashion.com.
Where can one buy: Matchesfashion.com
Leutton postle
Who: Sam Lytton and Jenny Postl, who met at the Central Saint Martins undergraduate program.
Why you need to follow: The duet is one of the few who took up the work with viscous and wool, and he managed to make it "different", as noted by the British Vogue. The girls started at Fashion Scout in 2012 and have since participated in London Fashion Week.
Where can one buy: Avenue32.com, Hlorenzo in Los Angeles, Primitive in London
Martine rose
Who: Designer Martin Rose, who spent youth on raves in London, and now makes a unisex clothing brand
Why you need to follow: The girl has been working for five years, but now she is everywhere making a collection for ASOS, then she is shown in the framework of the London Collections: Men. The girl is supported by a very strong team: Arena Homme Plus fashion editor Max Pirman is styling, and Poppy Bartlett and Tyrone Lebon create a set-design for the presentation.
Where can one buy: Browns in London, Candy in Japan, Coincidence in Paris
Nasir Mazhar
Who: Hatter Nazir Mazhar, who decided to make clothes for men and women
Why you need to follow: Elegantly joined the wave of brands Hood by Air and KTZ, arranges funny shows with friends Anna Trevelyan and Mademoiselle Julia as models and - all this by the age of 23. And that's not counting the 16 points of sale around the world.
Where can one buy: On pedder in Asia, Kiosk in Florida, Openingceremony.com
palmer / harding
Who: Levi Palmer and Matthew Harding studied, of course, in Central Saint Martins
Why you need to follow: They launched a clothing brand, built on the interpretation of a white shirt, in 2010 and are still held within this concept. Along the way, fell in love with the American and British Vogue, began to be sold in a couple of different stores and then on the list.
Where can one buy: Avenue32.com and My-wardrobe.com
Ryan lo
Who: Hong Kong-born Ryan Lo, who moved to London and took over the skills from Charles Anastas
Why to follow: A designer from the category of brave souls like Meadham Kirchhoff is inspired by children and pop culture and creates clothes made of tulle and lace. Ratuet for love and says that since Pocahontas and Romeo and Juliet fought for this bright feeling, then we just have to.
Where can one buy: Openingceremony.us
Shrimps
Who: A graduate of London College of Fashion and art historian Hannah Weyland
Why you need to follow: Apparently, the colored fur will remain in our hearts for a long time and Shrimps - the brand of outerwear and accessories - will have to be the way here. Perhaps Hanna Weiland does not miss out on the most ingenious designer, but commercial success is guaranteed here. For example, it has already been bought by two main stores supporting the most promising young guys.
Where can one buy: Avenue32.com and Openingceremony.us
Xiao li
Who: Graduate of the Royal College of Art, finalist of the 2014 H & M Award and winner of the Fashion Scout Merit Award - Xiao Li from China
Why you need to follow: Like the aforementioned Leutton Postle, Xiao Li is experimenting with viscous, but it goes much further. For example, it develops materials for knitting with the addition of silicone. The debut collection of the girl from the giant pastel coats and dresses has collected not one good award, but more recently i-D magazine called it the main new designer of Britain.
Where can one buy: [email protected]