Gucci SS 2012: Backstage Report

Look At Me publishes photos from the backstage show Gucci, which held in Milan on September 21. Text: Irina Gvatua.

No matter how fantastic it sounds, the house of Gucci celebrates its ninety year anniversary this year. Almost a century of history has not always been a history of continuous and continuous success, but with the arrival of Frida Giannini, a large Italian house is experiencing another triumph every new season.

Giannini is an effective manager, undoubtedly endowed with the talent of an artist and visionary. It is felt in everything. Merchant consultants in all Gucci boutiques have crafted branded scarves in such a way that they have become several orders of magnitude better. The models behind the scenes of the spring-summer 2012 show were given golden silk dressing gowns, which made them look even more stunning. Although, I must say that of the top models of truly cosmic magnitude, only Russian Natasha Poly (together with her compatriots Yulia Kharlopanova, a rising Moscow star), unfading Alan Zimmer and ever thinner Anya Rubik (more about models from the show can be read here). Jacqueline Jablonski was also present, well, perhaps, all those who at least somehow amused mostly Eastern European, confident, but no frills, model landing.

Pat McGrath — the creative director in charge of make-up — is also an effective manager, with a visionary talent and immense experience. There are unmistakable decisions that cannot be challenged or condemned. But you need to be able to add an element to them that reformats the well-known classics into an actual trend. The deep, black eye was framed by a bright yellow eyebrow; the hair tied into a tight knot, it turns out, was laid out on strands and gradedly lightened to the same yellow one (by Luigi Murenu). All of these optical effects created amazing harmony with an equally articulated art nouveau collection. And from the whole show as a whole, it wasn’t a retro theme, but the feeling that you got into a perfectly designed building in a 3D program, where everything and everything is clearly located in their places.