Illamasqua: What you need to know about cosmetics for dramatic makeup
IN RUBRIC "HOW TO COLLECT THE COSMETIC"We talk about interesting cosmetics - cheap, expensive, rare, beloved by makeup artists and bloggers, suitable for simple and complex makeup - and accessories for it.
Illamasqua is good at everything. Her crazy cool art director and makeup artist Alex Box is Business 500 magazine that has included 500 fashion professionals in her list. The way it is. For seven years since its foundation, the brand has become popular far beyond the borders of its native Britain, and among the most demanding public. Make-up artists and simple customers who are driven by the thirst for self-expression love Illamasqua for being imbued with the spirit of a charismatic Box and allows you to do anything you like with your face and body.
In fact, the success of the brand is not only Boxing. The founder of Illamasqua, Julian Cynaston, had nothing to do with the cosmetic industry before he began to build another brand (to his credit, the successful marketing agency Propaganda and several other companies). At first, this really embarrassed him: he wanted to give women the opportunity to paint themselves "loudly, proudly and brightly", but almost all brands of professional cosmetics were makeup artists. Kinston solved the problem wisely: having assembled a talented team (including Boxing), he contacted representatives of Kryolan and asked him to devote him to all the secrets that this brand has accumulated over the 90 years of its existence. A little later, they were joined by the founder of Agent Provocateur, Joe Corr, and since then Illamasqua has successfully combined the love of luxury with his own vision of beauty and respect for individuality.
Among its range of first thing to attract the attention of strange things like orange blush, all kinds of false eyelashes and scissors for sculpting with unexpected shades. However, the more popular things succeed brand is not worse: Temptalia praises varnishes, dense gloss (see, there is green) and universal crumbly pigments. Special mention deserve lipstick: they are beautiful from and to - that is, from the bottle to the very stick, - unbanally painted and good in wear.
You can order cosmetics on the official website (there is a delivery to Russia), on ASOS or buy it on the second floor of the Metropolis shopping center. Taking into account the current exchange rate, prices are slightly higher than that of congenial MAC and MUFE: lipsticks and glitters cost around 2,000 rubles, palettes of shadows - 3,500, and means to prepare the skin for makeup - 3,000.
