What to expect in 2018: Stamps, collaborations and limited collections
New brands, loud releases and fresh collaborations appear in stores almost every week. Keeping track of everything is almost impossible, but some new items are really worth attention. We have learned from large multi-brands with online stores operating throughout the country about their plans for the coming year and put all the most interesting things together.
The usual pool of stamps in 2018 will not change radically. We plan to add a couple of “big ones” and move towards collaborations with the most unexpected brands. There will be both serious new items and pleasant trifles - we are significantly expanding the section of underwear and swimwear, bringing new sunglasses and jewelry. Of the interesting newcomers - the brand GmbH. Its founders are a photographer with Norwegian-Pakistani roots and a clothes designer with German-Turkish roots; unusual duet. They create casual clothes based on the working uniform, inspired by the nightlife. It turns out a kind of interpretation of "my father's wardrobe."
There will be a lot of collaborations. In the near future, Sever velvet suits, created in the framework of our cooperation with Seva Cherepanov, will go on sale. Behind them - the most fashionable door mats Vetements, which fit to hang on the wall. And in March, our joint collection with Heron Preston will be released. The second “Russian” capsule collection Off-White “TEMPORARY” will take its place in the brand's corner. Our new rule — not a week without a collaboration — works flawlessly.
We are in constant search for things with the right price, created by talented designers. If someone likes, add immediately. It happened with the advent of KAR / L'Art de L'Automobile - they didn’t think for a second. The collector and seller of rare cars Arthur Kar transferred his favorite story from the garage to the streets. Before the advent of KAR, there were simply no fashion brands about automotive culture. Each car with a T-shirt found a place in the collector's garage. And with each are very personal memories. Arthur's garage is very large, and this leaves a huge scope for the development of the brand.
This year we focus on the KM20 collaboration with designers. Given that almost everything can be bought in a couple of clicks, the only thing the store can really stand out is joint collections and exclusives. We have already successfully launched capsules with Gosha Rubchinskiy, Off-White, 424, 032c, IDEA and many others in the past year. On the way - Vetements, Heron Preston and KAR / L'Art de L'Automobile.
There are many plans, but in the new year we will pay special attention to the online store: the quality of service and the expansion of the range. In 2018, it will be the largest in the history of Kixbox. At the end of last year we opened a new point in the "Atrium" - in 2018 another one is planned.
This year we will actively develop field projects: at the beginning of the year a large garage sale will take place on the territory of the Museum of Moscow, later we will organize a musical (Carhartt Radio) and gallery (so far secret) projects. In 2018, for the first time, we will bring the Fila Black Line retroline to Russia, and the innovative Hoka One One sneakers and the X-Girl brand, the first high-grade streetwear brand for girls, founded in the mid-nineties by Sonic Youth Kim Gordon.
The most important collaboration for Kixbox in 2018 is a joint project with Fred Perry, which will be released in the spring. In addition to Kixbox stores, the release will be presented at select locations around the world like Bodega, Hanon and End Clothing.
In March, on the fourth floor of Aizel, a new space will open with young and relevant brands from the USA, Europe and Asia and with new names for Russian fashion. These brands will be presented online. Most of them will cost an average of 50 to 500 dollars per item. The key point is the multi-gender concept: the clothes, shoes and accessories presented will be both female and male, and some will be unisex. First swallows: 51 percent, Rocket x Lunch, Age, Outlaw. In the "Beauty" section, democratic brands will appear in the price segment from 1,500 to 3,000 rubles, devices for home skin care, and the range of decorative cosmetics and fragrances for the home will expand.
Our successful cooperation with the home of Chanel in 2017, when all J12 Mademoiselle watches were sold in half an hour, strengthened the belief that such projects are simply necessary. In 2018, we also plan several high-profile discoveries of pop-ups in both the concept store itself and in other places.
We continue to increase the brand portfolio. In 2018, we will bring demographic dresses by the former creative director Emilio Pucci and Roberto Cavalli - DUNDAS. Alexa Chung clothing and Balenciaga Kids baby clothes, Mark Cross bags and Cult Gaia bags, Love Stories underwear, and more. We are preparing collaborations with Self-Portrait, MSGM, MO & Co., Linda Farrow, as well as presenting a number of exclusive models specially created for Aizel.
We continue to expand the pool of brands: in 2017, ten new brands were added from Fear of God and Hender Scheme to Readymade. The new season will feature excellent basic James Perse clothing, favorite glasses Gigi Hadid and Kendall Jenner Roberi & Fraud and sophisticated Japanese brand visvim. We also added several brands that are democratic for our segment: in the new season, this is Spalwart and Yeezy, where prices are kept at around 5-7 thousand rubles for T-shirts and 13-18 thousand for Hoodie. They successfully complement the model Gosha Rubchinskiy.
SVMoscow traditionally focuses on luxury clothing: Balenciaga, The Row, Vetements, Yohji Yamamoto, Maison Margiela. We add progressive brands that work in the same way: for example, Fear of God and Enfants Riches Déprimés. The emphasis on sneakers is also done, but in the usual spirit: the Vetements x Reebok collaboration, which has grown to three models, the adidas collaboration with Hender Scheme, Gosha Rubchinskiy and Raf Simons. We look forward to the collaboration Comme des Garcons x Nike, which this season is represented by a classic pair of Air Max 180 in three pink color options.
The main event of this season will be the TsUM spring-summer advertising campaign, filmed by Peter Lindberg. Her heroes are the customers of the department store.
There will be several new discoveries at TsUM in the spring and summer: the updated Chloé accessory corner on the first floor, the pop-up Anya Hindmarch - Bild a Bag, where Off-White and Jimmy Choo collaborations will appear, and on the third floor of the department store will unfold pop up versace tribute. Expanded lingerie department. In the spring-summer season there will be new names - Evarae, Fleur Du Mal x Kilian, La Revêche, Oseree, Oye, - a large corner of La Perla will open, where, besides the underwear, women's clothing will be presented.
As for the younger brands, the fourth floor of the Central Department Store is dedicated to these brands. For example, the largest denim space in Moscow is located there, where about eighty brands will be presented this season, as well as sportswear brands: Ultracor, No Ka'Oi, Heroine Sport, Koral and others.
In 2018, we plan to continue the development of the brand and change it in the direction of a dialogue with a young audience. We are very pleased with the twentieth anniversary of the concept store: we launched collaborations with our main brands (for example, Stone Island, C.P. Company, Premiata and Faith Connexion) and the audience responded well to this decision. In January, we presented two more joint collections - with the cosmetic brand Malin + Goetz and the Japanese brand Attachment. We will continue to do collaborations and further - on the way work with Dries Van Noten, which we are waiting for the most.
The usual pool of brands will continue in 2018, but we are constantly looking for new brands. This season, for example, we bring in the “newcomers” Attico, Act n ° 1, Palm Angels, Local Authority, good hYOUman, Michelle Mason. Among the men's brands, we are looking forward to the new Julius and Engineered Garments collections, which will also be presented here for the first time. In the women's section we will focus on beautiful dresses made from natural fabrics, which are always in great demand.
As usual, we will continue to buy the most unusual jeweler - we have in our honor raw stones, diamonds and precious metals.
Photo:GmbH, 51 percent, Rocket x Lunch, No Ka'Oi, Attico