Beth Richards: Smart and Sporty Swimsuits

IN THE WEEKLY RUBRIC "NEW MARK" Wonderzine presents young designers and tells where and how you can buy their things. Our heroine this week is Beth Richards from Canada, whose brand of the same name, we hope someday will surpass the line of Roberto Cavalli Beachwear swimsuits.

Beth Richards was born and raised in Toronto, a city where people are not particularly interested in fashion. In 1999, she graduated from the Canadian International Academy of Design and Technology, and then worked in the industry for fourteen years before launching the Beth Richards swimwear brand. In 2012, Beth made her first collection, which was immediately bought by the giant Net-A-Porter.com, which is quite good for a designer who just started her own business. Today in the list of retailers Beth Richards already listed 16 stores around the world. This season, Richards swimsuits not only began to be sold in Selfridges, but also hit the windows of a London department store. According to the designer, for her it is equivalent to obtaining an Oscar.

Naughty swimsuits are now in the afternoon with fire: glitter and Leopard Roberto Cavalli Beachwear are still leading in the market. Beth Richards also makes modern swimwear simple sports cut with a sound approach not only to design, but also to prices. So, the most budget option can cost € 73, and the most expensive - € 190. Who knows, perhaps in the foreseeable future, the Beth Richards brand will become the new American Apparel.

The designer’s collections are inspired by photos from the 90s, supermodels, and sex symbols from the 60s. The influence of street subcultures is also read in the collections: Beth grew up at a time when brands such as Stussy and Supreme appeared, as well as the iconic skater magazine Big Brother and the feminist movement Riot Grrrl. Where else can black swimsuits with transparent inserts in the form of crosses and shoulder straps come from?

In the ninth grade, I was close to becoming involved in ballet instead of continuing my education, but I realized in time that this was not quite for me. I can not boast a vivid track record or loud names of brands with whom I happened to cooperate. Here in Canada, everything is very slow and difficult if we are talking about the fashion industry. I will say this when I got a call from Vogue, the local press still did not know about my existence. I like that in our time in the fashion industry there is a place for small brands that can not only exist, but also be noticed. But in this area there is something that often annoys me - the constant pursuit of society for new information and products. Clothing of my brand is designed for young girls who are not afraid to take risks. Girls who choose freedom and naturalness, and not the pursuit of sexuality.