Fantasy cosmetics Lime Crime
Under the heading "New Brand" Wonderzine talks about new and little-known brands of cosmetics that deserve attention. Our next heroine is the "Queen of the Unicorns" Before Dir and her brainchild Lime Crime.
In fact, Ksenia Vorotova is called Till Dir - after graduating from school, she moved from Izhevsk to the States, briefly studied at the clothing design department, played in a rock band (and still plays), and founded a cosmetics company. Adds to the exclusivity of the story and the fact that in her youth, Deer did not fit the makeup at all until a makeup artist friend made up her for graduation — so much so that her classmates did not first recognize Do, and she felt attractive for the first time in her life. From that day on, the girl stopped being afraid of lipsticks and mascaras and after a few years she posted her first and very warmly accepted tutorial on eye makeup, and four years later, in 2008, she found the means to start her own business.
Lime Crime, strictly speaking, is not new, but a very characteristic brand. Her emblem with two unicorns contains a reference to the main source of inspiration of the foundress — mythology and fairy tales — and in some way identifies Xenia-Do — the girl calls herself the queen of unicorns because she loves these beautiful, kind, strong singles more than other fairy-tale creatures. Lime Crime, like any indie brand, is very ideological and rests on three pillars: the variety of shades, their uniqueness and the density of funds. Dir does not tolerate when a bright color in a jar or tube lays down with a pastel haze, therefore, gloss, glitter, varnish and other brand products do not lose their richness and thickness of color when applied - even if it is white eyeliner or green lipstick. Even Lime Crime products are not tested on animals and are suitable for use by vegetarians - for which we can only respect its creator.
“I consider beautiful not what looks natural, but what I like at a particular moment. Passion for cosmetics is not a crime, but simply one of the ways to make life better - I really believe in it.”
Where to order cosmetics Lime Crime
Lime Crime is currently sold only through the Internet - products can be ordered on the website of the brand (including using a Pay Pal account). Sometimes, due to the influx of buyers, the official site lies, and then Lime Crime can be found at other online retailers - at Urban Outfitters, for example.