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KREM Store owner Ksenia Tikhonova about her favorite organic cosmetics

FOR THE FACE "HEAD" we study the contents of beauty cases, dressing tables and cosmetic bags of interesting characters to us - and we show all this to you.

About care

Previously, my skin and hair care was completely unsystematic. In the past, I led a beauty heading in a magazine and there was no shortage of cans for every taste from a mass market to luxury brands in my life. On the one hand, it greatly expanded the horizons in the industry, on the other - I used everyone in a row to test and write an article. Some experiments were not the most successful. In principle, I was lucky: I have no skin problems, except dryness, but it can also cause a lot of inconvenience. When all day it feels as if your tail is too tightly tied up and your whole face is pulled to your ears and threatens to go cracks, pleasant enough. The same happens with the skin of the body, especially in cold winter and summer after the sun. So my main assistants are dense moisturizers that can reanimate even the driest skin.

Until recently, I had a facial wash to remove make-up and cream with basic facial care products. Then the beautician noticed that the cleansing was insufficient, and I bought makeup remover oil. Now I pay a lot of attention to cleansing the skin. Required daily ritual: milk or butter, foam, tonic, night cream. In the morning - tonic plus cream. All my life I considered tonics by some strange and indistinct means. However, given that finding a decent tonic is not an easy task, it is understandable. Having chosen the one that really normalizes the pH balance of the skin, I simply forgot about most of the problems - for me this is the main beauty-discovery of the year.

About taking care of yourself

It seems to me that no miracle creams, ointments, masks and elixirs will save the sleepy person from wrinkles and gray color. Yes, time is short, sometimes to have time to eat is already a great success. But I try to never neglect yoga and meditation. This year I was very lucky to find my teacher Dasha Beloglazov. She helped me to see the world from a new angle - I went to another level of interaction with my body. For me, this is a way to reset, reboot all systems. On the rug I find answers to many questions: both personal and about business.

I would very much like to train myself to strict regime and the ability to disconnect from work in order to pay more attention to the family. So far, I can sit at the laptop until five in the morning, but what can I do if, after midnight, my brain works much better. I have had daily morning morning and evening walks with my dog ​​from my good habits. Hour in the open air in the morning and a positive charge from watching her games - for me this is the best medicine for depression and apathy. It is impossible to be a pessimist when you see this sincere joy and good energy, dedicated eyes and funny ears.

About make-up

In my youth I, like many, experimented with make-up: I wore bright shadows, eyeliner, but I didn’t paint my lips at all. My perception of my own appearance changed a lot after I changed my glasses for lenses. I remember, for the first time, I spent about ten minutes looking at myself in the mirror and studying my face. Gradually, my preferences have changed: the shadows are gone, eyeliner remains, but I began to see the rich shades of lipstick. Among other things, I was very useful master class professional makeup artist. I learned how to use bronzer, which gives volume to a face, puts accents; I found out where the cheekbones actually are and where the blush should be applied, and finally understood why we need brushes and how comfortable they are.

About the beauty industry

I have my own cosmetics shop, and I am constantly in the process of searching and learning technologies and product innovations on the market. True, now for me the most important criterion is the composition of the product and the effect of its formulation. No stylish packaging and instant wow effect will make me apply the product to the skin, if I know that in the long run it is harmful.

I have not read blogs about cosmetics for a long time and prefer to take information from sources that understand the industry well. However, in the Pure Love laboratory read sensible lectures about the skin and the body as a whole. It is useful to look at #info_green_washing, they tell us there, without cuts, what popular beauty products are made of. On the ecology of life in general, and partly about cosmetics, you should definitely read Roman Sablin. He has the book "Green Driver" - very useful. Well, you can independently check the components of cosmetics for suitability for human use, for example, here.

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