Marketing Director of Econika Irina Zueva about favorite outfits

FOR RUBBER "WARDROBE" we take pictures of beautiful, original or strangely dressed people in their favorite things and ask them to tell stories related to them. This week, our heroine is Irina Zueva, marketing director of the Econika network.

Mom always bought me beautiful and unusual things. She even allowed her to take her bow-rimmed shoes: I climbed into the 35th size with my 28th and walked with a “walk from the hip” along the corridor. I was a real fashionistas and loved to be photographed in new clothes, and also read glossy magazines in packs and was inspired by the models from the covers. To be honest, then I did not even dream that the future profession would be in contact with fashion. I graduated from the journalism faculty of Moscow State University, I was engaged in public relations, and then I was invited to the position of marketing director for the Econika network. So fate brought me to the fashion industry, in which I have been working for the past five years.

It is important for me to be maximally immersed in fashion trends, I often visit shows and presentations and organize events myself - I feel how all this affects the taste and shapes my style. It can be said that he is becoming more restrained and feminine: if earlier trousers, jeans, shirts and boots prevailed in the wardrobe, now its basis is dresses, skirts, bright accessories and unusual decorations. I really like sensual images.

I am a shopaholic with experience, I spend most of my salary on clothes, shoes, accessories and cosmetics. For me, it does not matter, dear brand or not, the main thing is that the style fits perfectly and the thing transforms me. I love to go shopping, choose something unusual; I often go along with my mother - she still sometimes picks up interesting things, knowing my preferences very well.

I love shopping abroad: a thing bought on a trip reminds me of the country and local adventures, so now in my wardrobe there are a lot of items with history. I have so many basic models, so I try to buy only what I fall in love with at first sight - something extraordinary! For me, the choice of perfect clothes is really somewhat similar to falling in love, when on a chemical level you feel that this is yours.

I do not like to buy on the Internet - this is not at all mine, I do not know how to choose a thing from the picture. It is very important for me to try on clothes, twist in front of a mirror and see myself in it, and offline shopping just allows you to do it. Usually I see the cut, silhouette, color, and even before fitting, I understand whether it is mine or not. It remains the case for small - to find your size and climb into it. I recently noticed that my wardrobe has grown a lot, so now I try to give the “forgotten” things to my relatives and friends. Let them please them!

Dress Alexander Terekhov, shoes Alla Pugachova x Alena Akhmadullina

I am ideally suited for cutting Alexander Terekhov dresses, I usually buy them in the salon of "Rusmod Discount". There you can find very good specimens from the old collections at an affordable price.

Fell in love with these boats before they appear on sale. Such an unusual combination of a delicate color with a silver accent heel immediately attracts attention. Very steady, in this pair you can dance until the morning.

Dress Alexander Terekhov, bag Evelina Khromtchenko & Ekonika, shoes "Econika"

I love this dress with a blue bird print, it is very feminine, it has gone through a lot of activities with me. It is especially cool to dance in it!

In these shoes I was attracted by the delicate blue color and velvet texture. In combination with a small, steady heel, this is the perfect pair for evening walks.

Alter Ego dress, bag and shoes - Alla Pugachova, Marfa & Madonna earrings

Always dreamed of such an elegant dress. I especially like embroidery, it is interesting to combine with the main fabric.

Bag and shoes - my favorite pair "and in the feast, and in the world"; in my wardrobe two pairs of such shoes, I wear them without removing them. They are universal, suitable both for business life and for night dancing - legs do not get tired. The bag from the current collection was like the perfect size, elegant silhouette, delicate color and print with a large flower.

Unusual earrings of lace with stone, bought by chance in the salon "Jacques Dessanzh" - nowhere else like the like. They are very "Russians".

Dress and bolero - Falconeri, Alla Pugachova shoes, Econika clutch

The last purchase of this season - discovered a new brand of Italian knitwear. Stylish, comfortable, comfortable and again feminine. For me, the perfect kit.

BSB Collection dress, Nebo brooch, Alla Pugachova shoes

Dress bought last fall by chance in Athens - fell in love with its color and silhouette. I put on all important events, this gentle image always creates a sensation.

It has long dreamed of this spectacular delicate powder-colored brooches, and then a friend presented her for her birthday! Now I do not part with the gift.

Mango dress, Alla Pugachova shoes

Dress accidentally bought on sale - it was in a single copy with a torn zipper and hem. It didn’t bother me at all, because when I saw him on myself, I stood up in the dressing room as spellbound. I immediately had an image of such a flower or forest fairy! No one believes this is a mango.

Pinko's sundress, H & M t-shirt, Econika backpack, Voire mono-ear

I spotted a sundress first in Petersburg, but then it cost too much. A few months later, in the midst of sales, I went to the brand site, thinking: what if the thing had stayed in the size I needed? And lo and behold! It was so. I instantly rushed to the "Atrium" to buy it at half price - was very pleased. T-shirt H & M picked up specifically for the sundress.

The Econika backpack of the current season was advised by our consultants - I myself would never have paid attention to such an impractical white color. But when in the cabin they showed me which backpack was roomy and stylish, I had no questions left. Mono Serga - a gift. I myself probably would not dare to such an accessory.

H & M denim jacket, Cop.Copine sundress, Alla Pugachova shoes, Evelina Khromtchenko & Ekonika bag

I bought this dress for a long time - I also looked closely at the thing for a long time, I dreamed to buy it, but it was not my size in Russia. And then she went to her friend's place in Paris, accidentally went into a local shop, and there only one size hung - mine! At that moment I realized that it was fate.

I bought a jacket in Moscow by chance, practically without trying on, five minutes before the store closed - I was very pleased and now I often carry it.

Systemaction denim, Algimaro T-shirt, Weekend Max Mara skirt, Econika shoes, Krygina badge

Dzhinsovku bought by chance in Mallorca - went to this for a few days and dreamed of just such a black jacket. I like T-shirts with meaningful slogans or pictures: in this case I liked the color combination and the font of the inscription "Nothing".

I have a lot of skirts of this particular brand: they perfectly fit my cut. I wear them in the office and on walks.

Systemaction denim, Marc Cain sundress, Evelina Khromtchenko & Ekonika bag, Premiata sneakers, Monocircus ring

One of the most favorite things in the wardrobe - dress Marc Cain. It is convenient to travel in it: thanks to natural fabric everything breathes.

The Premiata sneakers fell in love a year ago, I like models with high soles, and here is also the top of an interesting denim fabric. Bought in TSUM. Ring and earrings - Monocircus, I think these accessories are unique! I bought them during a business trip to New York.