Beauty box "Soul", filled with Russian cosmetics

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2500 rub.

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Beauty boxes are a convenient and pleasant format for those who like to hunt for novelties: as a rule, a set of cosmetics in a box costs less than an independent shopping raid, and you also have the opportunity to try a maximum of unfamiliar means, spending a minimum of time on it. If you have noticed an extraordinary wave of popularity of domestically made products and you want to test the banks that are talking so much about, then now you have the opportunity to do this by ordering the author's beauty box "Soul".

The box, which includes only local brands, was invented by Irina Kuzmichyova, the author of Wonderzine, Elle and L'Etoile magazine. Ira herself says that the idea to launch such a project appeared to her a long time ago: “I wrote the first review about new Russian beauty brands four years ago. At that time, Naumov just released lip balms in jars. There was nothing more interesting. But then it began. During this time I came up with the term “R-beauty" (by analogy with K-beauty) and wrote about fifty Russian cosmetics manufacturers. All of them were different: some started right away at TsUM, others - on local markets. But it was clear that they appeared people who want and can do no cop pastes from Western brands and not old school substances in dumb packaging. And I wanted to put them together. The idea of an online store lazily was lying in my head, and just a month ago I decided to materialize. After the next event I opened a gift box with different cosmetics, and it dawned on me - why an online store, if you can make a beauty box? The first beauty box with Russian cosmetics sounds pretentious and pretentious, but it's fair. "

The composition of the first "Soul" is very diverse: in addition to the favorite editors of Glass Skin cream and Belka's excellent mineral highlighters, it includes Hello Beauty serums, Romanovamakeup wine lipstick and Less Cosmetics solid body scrubs. When ordering some products, you can choose from several options yourself, and another big plus of the set is that the creator puts in the box only full-sized products.