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Editor'S Choice - 2024

Development Director of the magazine "Knife" Ales Ushakova about charisma and favorite cosmetics

Under the heading "Cosmetic" we study the contents of beauty cases, dressing tables and cosmetic bags of interesting characters to us - and we show all this to you.

Interview: Margarita Virova

Photo: Alyona Ermishina

Alesya Ushakova

Development Director of the magazine "Knife"

My social type is between the toastmaster at the wedding and the head teacher at school

About work and friendship

I work in the magazine "Knife", so that as many people as possible know and read our publication. I love my job for a cool team and interesting tasks, thanks to which I develop professionally. In general, my colleagues are close people who really helped me to accept myself and learn about my strengths. I have been working remotely for about three years. I used to use this option unproductively: I sat at my computer all day at home, went out for a couple of hours in the evening, and then walked around in a circle. In addition, I constantly missed the office atmosphere and conversations at the cooler. But this year, everything changed: I began to get out more often in a cafe and meet during the working day with the same freelance friends to work together.

This year a lot has changed. I met the end of 2017 in terrible sadness and loneliness, but in the last days of December I decided to leave for Istanbul in one day. I love the books of Orhan Pamuk and was in love with this city in absentia. Riding on a boat along the Bosphorus, I realized that this is my amazing life and I am such a cool girl that sadness is not the place. Since that time, I was no longer seriously sad, I visited six countries and still managed to travel around Russia. Therefore, in my cosmetic bag you will see a lot of travel versions of various tools.

I love to be friends and communicate. My social type is between the toastmaster at the wedding and the head teacher at the school. A little strict, but fun. I constantly organize for my friends and I some unusual leisure time: a trip for the Day of the cucumber, a championship in eating chicken wings, trips to the bathhouse. I am friends with amazing people who know me well. They, by the way, often give me the right cosmetics and care products. And once more they suddenly gave me a fridge.

About beauty and self-confidence

Only recently, my self-esteem has become more or less stable: I know my "working parties" and try to master the features of appearance. Before, I did not consider myself beautiful. That is, I could make up and dress up, take pictures and find myself a pretty girl. But girlfriends and other girls seemed to me much more beautiful. But despite the lack of confidence in my own external brilliance, I was always confident in my charisma. Sometimes it was even too replaying and included this charm out of place in order to please people and block some external flaws. Probably, they were only in my head.

It took certain circumstances and efforts to tell myself that I was not just an artist, but also a woman. Only recently it dawned on me that many complexes had certain sources: the words of parents, friends, and just random people. And why should I be chased because of someone's words that were said ten years ago? I feel beautiful when I have everything neat: manicure, light makeup, beautiful styling, clothes, good perfume. I generally stopped worrying about the rash on my face. I do not show acne in instagram, but I also don’t see big drama in them. Anything can happen.

About make-up

The first cosmetic experiments I did with my mother's foundation "Ballet" and purple shadows. It looked wild! Then I had a period when I dreamed of being tanned and used tonal means one hundred shades darker than my skin, while leaving my neck white. Back in my youth, I identified myself as a punk rocker and let my eyes down with a pencil from above and below. Represent a picture?

Interest in decorative cosmetics appeared after I discovered for myself on youtube guys who love to paint. My favorites are Andrei Petrov and Anton S (only he paints badly). I watched a video about contouring, strobe and baking, went and bought all kinds of sculptors for the face. I put them on the advice of specialists and became similar to the pirated version of the Kardashian sisters. I didn't do any more strobe.

For a happy beauty life, I have several options for foundation creams for different occasions and weather, a primer, eye shadow, mascara, eyeliner in two colors, several colors of blush and hygienic lipstick. A still - a dozen colored lipstick, palettes of shadows and other elegant things that I do not use at all.

About care

Despite the fact that I can always buy different creams and masks for myself, I am still drawn to experiments: I always want to find an effective recipe for folk cosmetology. I already used the aftershave milk for men as a primer, washed my face and hair with chamomile dues, and from the latter I smeared my face with Enterosgel as a cleansing mask. But this is all rather fan and not working recipes. For a long time used the cheapest cleansers like Nivea and regular baby creams. I discovered the world of luxury and junior cosmetics after twenty years with increasing prosperity.

Recently, a beauty maniac woke up in me, and I began to buy banks, mainly on the advice of bloggers. Kiehl's remedies, Clinique washbasins, Shiseido creams have taken root in my makeup bag. But there were also failures, for example GlamGlow cream and Bliss oxygen mask. Usually for care I need cleanser, moisturizer, the simplest body cream and things to get rid of black spots. A summer can not do without matting napkins and thermal water.

About hair and bath

I was lucky: I have a girlfriend who works as a hairdresser. In general, we became friends with her while I sat with her on staining. Cool, when care for your hair can be outsourced. My hairdresser tells me when it’s time to cut and dye my hair, she advises and buys funds for me. In the near future I have a keratin straightening to finally stop torturing my hair with irons or curls.

More recently, my girlfriends and I began to go to the "Sanduny". This, of course, is a high-order buzz: after the bath, the whole body is so soft that you want to constantly touch it. And this is a great kind of friendly leisure. Steam, talk - beauty.

Watch the video: Steve Daniels, Founding Director of Makeshift Magazine, on Design and Global Development (December 2024).

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