Moscow brand A Shade More: Bombers, miniskirts and voluminous shirts

IN THE WEEKLY RUBRIC "NEW MARK" we present young designers and tell them where and why to buy their things. Our hero this week is Natalia Bakaeva, a BHSAD graduate. Together with the team, she makes a dull and comfortable clothing under the brand A Shade More, which is the best way to live in a big city.

Young Russian designers often see the audience in their own kind - energetic people with a rich rhythm of life, who appreciate the things of local brands for quality and the opportunity to choose something unique. A Shade More truly understand their peers best. Mark was founded by Natalia Bakayeva, while still a student at the British Higher School of Design. Bakayeva quickly realized that the bar that she had set herself could not be achieved alone, so she almost immediately assembled a team. Together with Natalia, three more people work on A Shade More - each has its own area of responsibility, but there is no clear framework.

A Shade More may seem similar to our previous heroes of the rubric - a brand of elegant casual clothes from Vladivostok “The Sea” and Moscow minimalists Simple Forms. All this is really practical and beautiful things for every day of the average price category or slightly more expensive. At first glance, A Shade More clothes look quite simple, but, looking closer, you can find many interesting details on which the look lingers: cuts on trousers, texture of fabrics, lacing. Cropped flared trousers, wrap-around mini-skirts, sweater dresses, hoodie with cuts on the sleeves - A Shade More things do not attract attention and overshadow a person, they serve as a comfortable and beautiful uniform. Such brands of simple and pleasant clothes for every day will be relevant in five years.

The A Shade More team recognizes that the prices of their belongings are due to personal perfectionism: now all fabrics are ordered in Europe, mainly in Italy, and there are plans to find Japanese manufacturers. "Our main task is not to mess with quality. Threads, locks, buttons, labels are all the result of a long search. We carefully select everything and try to keep a high level." The brand’s website confirms that the visual content for the A Shade More team is just as important. There are both men's and women's lines, and there is no fundamental difference between them: a bomber jacket from the A Shade More men's collection can be easily imagined on a girl. The strength of these things is that they fit into almost any wardrobe. Perhaps that is why clothing brands are sold in such different in spirit stores like the showroom of Georgian and Russian designers Indexflat and the main Moscow flagship of the British fashion UK Style.

Our approach is that of artisans; we do very individual things. And our motivation is the very process of creating clothes, the opportunity to observe this process and simultaneously manage it. A Shade More items cost as much as they should. The price is made up of several factors: our personal feeling as a young brand, cheating stores and a long journey "of the very perfect wool fabric from Italy." The main thing is never an exaggeration, and in some cases an understatement. It seems that now our clothes fall into the "upper middle class" at their price.