To whom to subscribe to Telegram: 10 channels about fashion
Dasha Prince
Social networks are communities of microworldsthrough which you can learn about everything in the world. The entire past year was informally held under the auspices of telegram channels - blogs in which people talk about health, music, food, literature, fashion, or their own thoughts about life. There are no comments or likes - you can only make a repost or write a personal message. Channels are led and the creators of youth public, and journalists of famous publications, and sneakerheads. It is in the telegraph that it is now most convenient to follow the events in the fashion world: here you can find links to Longrida, photos from backstage, news and rumors. We tell you what to subscribe to.
marxism-fashionism
The marxism-fashionism channel is, in fact, a collection of reflections by the creator, Ksenia Obukhovskaya. Until recently, she was the editor of the site Harper's Bazaar, and now works as a fashion editor in Buro 24/7. There are topical notes about new collections and shows, illustrations, and most importantly, links to materials from various sources, from Business of Fashion to Dazed Digital, and photos of new shows and lookbooks with candid comments by Xenia herself. If you are looking for a fashion blog with a position that is not burdened with long arguments, then you should go here.
Good morning, Karl!
Katya Fedorova is a trendy journalist with a great track record that has gone from being a Parsons student to the feature director of The Blueprint. Good morning, Karl! - One of the first channels about fashion in Russia, and now it can be called a full-fledged media inside the telegram. During the day, Katya necessarily lays out at least one link to foreign websites about fashion with a brief description. The creator expresses her position as delicately as possible. This channel is like a course on introducing the fashion industry; It will be useful to anyone who wants to know what is happening here and now. Also here you can find comparisons of Ukrainian and Russian Vogue covers, outfits from red tracks and links to the author’s materials.
Oh shut your pale legs
Everyone who works with texts on the Internet has to work out a traffic plan - a certain number of views are required from the editorial staff every month. Because of the endless race, the volume of meaningless articles is growing, and the costs are constantly falling. Hence, funny typos, spelling and stylistic errors. It is to them that the telegram channel "Oh, close your pale legs" is devoted, which the author, certainly not without pain in his heart, finds daily. It will appeal to those who are not indifferent not only to fashion, but also to the Russian language.
Omanko
The main media for adolescents and young people right now are the VKontakte publics, which make peers of the readers. One of the largest groups about street culture and fashion Omanko also has a telegram channel of the same name. Blogs do not duplicate each other, so if you want to see photos from the backstage of the Gosha Rubchinsky show, and read the translated article about the new Vetements show with Business of Fashion, you should subscribe to both. Public creator Artyom Yermilov is also responsible for the appearance of the Öde brand, which he invented together with his colleague Gleb Kostin.
It's so last season
One of the oldest Russian blogs about fashion, which began its history on the site "Posters" in 2009. Its author Daria Kosareva, a former editor of Glamor and Vogue, revived it last year. Now there is almost no information about retail, but there are many interesting articles about beauty, the state of modern fashion and culture. From it you can learn, and how the fakes have become fashionable, and what is good for Kevin Murphy hair balm, and for what young artists should watch. More recently, Daria also started a telegram channel. He does not copy the blog of the same name: as it should be the telegraph, here are links to foreign articles, shootings and brief thoughts about recent events.
ANTIHIPSTASWAG
The creator of ANTIHIPSTASWAG plays by the rules of modern social networks: although it simultaneously conducts telegrams and the eponymous public, the content of blogs is completely different. Channel versatile: here and lukbuki street brands, and shooting streetstylela, and links to analytical articles. In a telegram, the author shares his impressions on the latest news from the fashion world in a relaxed manner. ANTIHIPSTASWAG is ideal for those who, like the creator of the channel, not only look for everything new, but also appreciate sincerity and independent opinion.
What did the author want to say?
If the previous channels are mainly aimed at obtaining information, then the channel "What did the author want to say?" feature editor of The Blueprint and our author Nastya Poletaeva on how to submit this very information. More precisely - how to write notes, longreads and even books, about fashion and not only. Thanks to Nastya's channel, you can find out how the text for the magazine should differ from the text on the Internet, why you should not be afraid of deadlines and how to deal with the fear of being referred to as a graphomaniac. The creator hones his writing skills with the reader, telling about her discoveries with pleasure: he advises books, writing courses and, of course, shares useful links.
Moscow bourgeois
The channel of a person whose work is directly related to fashion and retail. "Petty-Bourgeois" Moscow is led by the Village's senior editor Tanya Reshetnik: here she shares observations about interesting young brands and discounts, although, as the name implies, within the same city. The blog has been around for about a month and has not yet acquired a large number of subscribers, but, given the relevance of the topic, this is probably not for long.
brain retail
"Brain Retail" is updated so often that we recommend clicking "Mute" right after the subscription. Here, everything is about advanced online stores, not only foreign, but also Russian, as well as the author’s stories and thoughts on the state of modern fashion. Shops that are appealing to the channel are read from the first viewing - especially a lot of information about those who, in addition to interesting brands, can offer stylistically calibrated shots like the Need Supply Co. and La Garçonne. Bonus - information about promotional codes.
pleasemob
Off-White, A-COLD-WALL *, Gosha Rubchinskiy - for the most frequent references it is easy to leave an idea about the channel: we are talking here mostly about street clothes. In the telegram, which also grew out of the eponymous public, there is no analytics. This is a ribbon of photos: lookbooks, backstage, screenshots from instagram stories of famous buyers and stylists. Recently, the blog has paid all attention to the recent collaboration of Supreme and Louis Vuitton - it is understandable.