In Audi advertising, the bride was compared to a used car.
In social networks, they were indignant at the Chinese advertising for Audi - in it the company compares the purchase of a used car with the choice of a wife. The action takes place at the wedding: the mother-in-law suddenly interrupts the ceremony in order to conduct a "checkup" of the bride - looks at her teeth, pulls her nose and assesses her figure. In the final, she remains satisfied with the choice of her son, and the video ends with the words: "Important decisions need to be taken carefully."
Advertising immediately caused a wave of indignation - users of social networks accused the company of sexism and announced a boycott of Audi. Audi representatives apologized and stressed that the video was filmed by Chinese contractors and does not reflect the company's values.