Prada SS 2012: Woman and car
Somewhere in the late 50s - early 60s, American Vogue published a series of advertisements for Cadillacs and Chevrolet. The models had clothes inspired by cars. On one ad, Chevrolet was a woman in bright red, with the caption: "Cherchez la femme en la Chevy. Look for a woman in Chevrolet-1959 - and you will find a woman who knows a lot about style!"
In those years, there really were two key themes linking fashion and cars - style and technical progress. This idea formed the basis of the Prada spring-summer collection.
The problem is that this fashion media theme was not easy to understand. Most of the fashion editors were, on the one hand, absorbed in remarkable shoes (about her a little later), and on the other, that she tweeted her enthusiasm for the show, the public and what was happening on the podium.
For the sake of such a case, the industrial space in which the show was held was turned into a parking lot filled with inflatable cars that served as seats (the idea belongs to the team of star architect and longtime ally of Prada Rem Koolhaas, who, of course, sat in the front row). Luke on the podium, it seemed, sought to emphasize one thought: that a refined machine is as beautiful as a refined dress, and their perfection lies in technological novelty and originality.
Felt coats and hats, decorated with applications in the form of flesh and coral, blue and orange or green and azure colors, combined with pleated skirts to the knee. They opened the show. Then there was a cartoon print, which echoed a little with dancing couples and surfers from the summer men's collection, and he presented the theme of cars.
The cars also appeared on tops-tubes (which is not new to Prada), skirts and dresses, in the form of prints or appliqués on dark green or brown leather skirts. If there were no cars, Prada used metonymy: the theme arose in the form of a flame on the hem of dresses, or exhaust gas, as if coming out of shoes, and light pink, yellow and pale blue shades of Cadillacs became the main palette for dresses.
Very Italian theme "donne e motori" (women and cars) - and very, by the way, sexist
Nevertheless, the very Italian theme "donne e motori" (women and cars) - and, by the way, very sexist - always implies an additional meaning: a very erotic relationship between the female body and the car. Therefore, Prada breathed some restrained and very elegant eroticism in bathing suits in the style of the 50s, dresses with English embroidery and light coats, which sharply set off satin jackets with rhinestones.
In the season when the mass of designers turned to the “Great Gatsby” and the 20s, it was easy to understand why so many critics found the Prada spring-summer collection new and fresh. That's the way it is, but Prada is still not the first one: in 1959 several designers - among whom were Hartnell, Fabiani and Simonetta - created a collection of Chevrolet-inspired things. There is a whole number of British Vogue (November 1963), dedicated to fashion and cars, as well as styles that "a woman in whose life there is a car" could apply. "I love cars," wrote Francoise Sagan in the same issue of Vogue. Like her, Prada can adore the automotive theme, but in the history of fashion she is definitely not the first person who managed to turn this theme into elegant and desirable clothing.
Stream sponsorFan di fendi invites readers to take part in the competition.
Answer three questions about the history of the House.Fendi - the first 10 correctly answered will receivetoilet water Fan di Fendi.
- What is the name of the creator of the famous logoFendi - double letterF.
- What is the name of the most famous bagFendithat brought fame to its creator, Silvia Venturini Fendi?
- What building was opened in Rome in 2005. in honor of the 80th anniversary of the HouseFendi?
Send answers to [email protected] with the topic "Milan Fashion Week".
Contest Rules
