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Editor'S Choice - 2024

12 brands that should be entered into the men's wardrobe

In early January in Florence An exhibition of clothing Pitti Uomo. We have already said that she traditionally opens the season of Fashion Weeks and sets trends in men's clothing for six months ahead. On this trade show, Wonderzine found 12 brands for guys for all occasions: Andrea Cammarosano for fans of complex pieces, WD Man as a replacement for already annoying suits, Under and WAHTS as worthy successors to old good linen Calvin Klein and CB Made in Italy One reason to remember the real Italian shoes.

Stamps for those who follow catwalk shows

Andrea Cammarosano

andreacammarosano.com

This season, Pitti Uomo paid a lot of attention to young talented designers and created a separate Fashion Buzz platform along with Italian Vogue. On this platform, their collections were presented by stamps, about which everyone can soon start talking. The most impressive here is Andrea Kammarosano. Born in Italy, he studied at the famous Antwerp Academy and received an internship with Walter van Beyrendonk. At the same time, the designer created small personal collections, but not for the sake of commercial sales, but, as they say, for the sake of art: Kammarosano clothes were exhibited in the museums of Amsterdam and Vienna and at the Biennale Arnhem Mode Biennale. In 2010, Andrea founded a full-fledged brand, which also combines fashion and art. His spring-summer collection consists of a single bow, which is transformed from a multi-layer construction into an outfit from a T-shirt and shorts. In the autumn-winter season, Kammarosano is experimenting again with transformation. For example, he came up with a bomber jacket, which, by unfastening different parts, turns into a sweater.

Munsoo kwon

Munsookwon.com

We have already talked about the new wave of designers from Korea, which was also dedicated to the year by the creators of the Opening Ceremony store, Carol Lim and Umberto Leon. The new name here is Munzu Kwon. The designer worked with Tom Brown and debuted in the SS 2012 season in New York. Then he goes to Seoul, where he shows his hits. For example, the collection with t-shirts with the words "Why Always Munsoo Kwon?" and with earflaps. In the new line of Munzu - shirts in a cage with interesting details on the collars and sleeves, cardigans in peas and slightly baggy trousers. How best to combine these clothes with each other, Munzu demonstrates: he likes to combine dozens of things at a time - to wear trousers with shorts to his jacket, sweater and shirt and to complement them with unusual accessories like woolen hats with ears and bandannas.

Six lee

Sixlee.be

Sixx Lee can boast that he became the first graduate of the Antwerp Fashion School from China. After graduation, he joined the men's team of designers Alexander McQueen, and already in 2011 he appeared nominal men's brand. Previously, his main trump card was experiments with proportions, but in the autumn-winter season, the bet was made on textures, and in a cunning way. Lee showed jackets and coats like coarse-knit wool, which are actually made of nylon, but look very realistic.

Marks to replace the male classics

Avec Ces Frères

artcomesfirst.com

Avec Ces Frères is a line of clothing by the Art Comes First team, which founded the star duet of street fashion Sam Lambert and Shaka Maido. They showed a collection of perfect costumes created for travel by a group of people who are well versed in the traditions of tailor craftsmanship and, in fact, travel a lot. Note that the ACF has gone far in comparison with the last season, which the guys built on T-shirts and jeans.

De bonne facture

debonnefacture.fr

De Bonne Facture is a brand that undertook to reinvent the basic wardrobe of French men. For a whole year, its creators traveled around France to find craftsmen who would best stitch a tweed jacket or a wool sweater, and apparently found it. Their collections have perfect polos, shirts and cardigans - in pure colors and from incredibly soft fabrics. Things are perfect if only because behind them are manufacturers with a story. The brand does not hide their names: Fileuse d'Arvor is responsible for mating, and Tricot Diogène is in charge of socks.

W-D Man

well-dressed.it

One more masters of interpretation of a men's suit - Well Dressed Man, or W-D Man. Salvatore Battello, the founder of this brand, creates the capsule lines of men's jackets, connecting them to two countries - Britain and Italy. He is inspired by the British traditions of tailor craftsmanship and Ernest Hemingway and combines them with the Italian traditions of tailoring, which means the phrase Made in Italy. In the new season, Battello focuses on double-breasted jackets, which will look equally good on women and men. Especially when they are sewn from soft beige wool with a clove.

Linen

Derek rose

Derek-rose.com

About women's pajamas, which can be worn instead of everyday suits and dresses for the evening, we have said more than once. Fashion for men does not allow wearing pajamas in everyday life, but it’s worth paying attention to Derek Rose. The brand of home clothes and linen is the business of three generations of the British family. Here you can find cotton pajamas in a beautiful blue and red stripes and a variant of rich burgundy silk in peas. There are also options for women: in addition to pajamas, voluminous kimono robes are offered. Another plus - Derek Rose is sold in stores in Russia.

WAHTS

Wahts.com

At Pitti Uomo, there was a small Dutch Touch section dedicated to promising talents from Holland. It turns out that the country has a new brand of linen WAHTS, positioning itself as part of the luxury segment. So far these are T-shirts and boxer shorts at quite reasonable prices - around € 50. They promise to add new clothes. Looking at the brand's ironic lookbook, we believe.

Under

Underunderwear.com

If you need a knitted jumpsuit for men, or at least knitted men's pants, remember about Amsterdam-Londoners Under. On warm, tight underwear, they ate the dog. In addition to these models, the brand will have a base - T-shirts and robes for £ 50 and £ 80, respectively.

Footwear

Casamadre

Icasamadre.com

Casamadre is one of the main design hopes of Italy. Alescia Crea and David Parisi duet are behind the brand of shoes: she studied fashion and trained at Costume National, he studied at an industrial designer and worked in the PR agency Karla Otto. Now the guys are working according to a formula familiar to almost everyone: they take care of the roots and traditions of the skill of shoemakers, but they look to the future and try to be modern. They won the Who is on Next contest, which organizes Italian Vogue, and showed a new collection at a special event at the Pitti Uomo exhibition. In it you can find completely beige shoes from soft calfskin and white oxfords with black socks.

C. B. Made in Italy

Cbmadeinitaly.com

The Milan brand C. C. B. Made in Italy has been producing hand-made shoes since 2010, mainly soft, multi-colored loafers. Before, Cecilia Bringelli was known to Russian buyers for women's shoes, and now men's shoes are also coming to the fore. These are all the same loafers in different colors and patterns.

Pulchrum

Pulchrum.it

On Pitti, a good half of shoe brands showed classic models such as brogues and oxfords on a massive relief sole. We offer to remember the Italians Pulchrum. The brand is interesting in its approach to the combination of colors and materials: it has high gray boots with orange heels and low suede shoes with knitted inserts.

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