It's time to work: Russian brands, which should look for office clothes
The local fashion industry over the past couple of years has acquired nameswho know all over the world. These are J.Kim, and Gosh Rubchinsky, and Vika Gazinskaya, who somehow exploit the Soviet and post-Soviet heritage. Brands with a simpler rank are easy to find on Instagram - a social network has long been turned into a catalog of outerwear, underwear and accessories, which can also be ordered here with home delivery.
The most uncovered segment still remains “office fashion”: pantsuits, skirts of reasonable length and blouses, which can be entered into a modern, not too strict dress code. But here, too, over the past couple of years, there have been advances - we are talking about Russian stamps, which should look for a base for office everyday life.
Novaya
Novaya - Petersburg project, sharpened by the production of down jackets and jackets comfortable for the northern capital. As the founders of the brand admit, in a city where winter takes nine months, outerwear is the main item of clothing, and it was the most logical to start with it.
In 2015, dresses, trousers, jackets, costume shorts and knitted tops of neutral colors were added. The creators of Novaya call themselves an experimental studio: collections are sewn in small batches (no more than fifty copies for each model) and rarely repeat. A two-piece suit made of wool and flax will cost 9,600 rubles, trousers and a jacket of lighter material in a small speck in the spirit of the 80s - 15 thousand rubles. What is especially valuable, the brand's grid covers sizes from XS to XL (Russian 48-50). In St. Petersburg, the brand has its own showroom, and Moscow will get an order from the Novaya website in a couple of days.
Belka
Founder and designer of Belka Natalia Polunina dreamed of working as a fashion designer since childhood. After receiving economic and financial education and having worked for several years in her specialty, she went to design courses at the Florence Institute of Marangoni. Natalya left her first collection at home, occupying the room of her eldest daughter. Today Belka items are sold at Lamoda, in Au Pont Rouge in St. Petersburg, Click Boutique and L'Appartment in Moscow, and Runaway in Vienna.
The brand has laconic knitted dresses, cotton shirts of pastel colors, loose blouses and suits. Along with conventional dark gray and blue trousers and jackets, Belka has twos in fuchsia, scarlet and turquoise. For sand pants, bananas will have to pay 11 thousand rubles, for a jacket - a little more.
Furfurza
The Moscow stamp with a showroom on Patriarch's Furfurza is a little less than four years old. The brand can hardly be called strictly oriented to office fashion: in the latest collections there are both fluffy grannies, bombers with sleeves made of plush pseudo-object, and short sheepskin coats of delicate colors. At the same time, Furfurza has modern versions of business suits - in a large cell, with wide trousers, embroidery and zip sleeves.
To meet with the head of the company in the field of banking business, such a deuce, perhaps, will not work, but on Fridays the “lightweight” rigor will fit well. However, non-dull jackets with discreet fittings and an emphasis on the waist will look great with your favorite pair of mom-jeans and Sunday sneakers. Prices - from 20 thousand rubles for a woolen blazer in a small cell. True, you can order online only part of the collection.
Tiho
Another brand comes from St. Petersburg. The Tiho team admits that it adheres to the principles of self-love and a conscious approach to life. Therefore, the brand works exclusively with natural fabrics that are pleasant to the body. To find such, I had to study a lot of factories in Japan, India and Europe. Now Tiho seamstresses cooperate with family production in Japan, which has not changed the technology of weaving cotton for more than a hundred years.
The main range of the brand - concise suits, shirts and t-shirts. In addition to trousers and jackets calm colors on the site you can find spring models with thin stripes. Variety of shades - Tiho's strength: you can order your favorite suit in five colors at once. Moreover, prices quite allow such waste: trousers will cost 5500 rubles, jacket - 7900 rubles.
La pina
The Moscow brand La Pina, specializing in women's suits of decent quality and proper cut, firmly settled in Moscow Aizel and Smolensk Passage. By the summer of the brand has released a collection of light trousers and jackets, which will be appropriate to look at the main party of the season or the wedding of dear friends. At other times, you can replenish the office wardrobe. La Pina sews deuces of wool and cashmere (here you can choose a trench coat or a checkered coat of complementary colors), loose suede blazers, strict elongated button-down vests and soft knit pants with stripes.
Muza
The latest brand in the collection - Muza was launched in early 2018. Her founders - stylist Oksana He and actress Vasilisa Kuzmina. At its core, of course, this is not office clothing at all, but if you need beautiful discreet things with interesting details, we advise you to take a closer look. The duet dedicated his first collection to Daniel Kharms. It includes closed midi dresses with embroidery on ribbons — poet’s poems, pastel capes-capes, oversized trench coats with many cuts and three-piece suits. Loose pants, fitted vests and jackets with hypertrophied patch pockets look great and individually, and together they are quite suitable for office everyday life - muted tones allow you to wear them even for business meetings.
While Muza has no website, you can see things on the brand's instagram, and try on it in the showroom on Usachev Street (you must first notify about the visit by phone).
