Beauty editor Lizaveta Shaturova about motherhood and favorite cosmetics
IN RUBRIC "COSMETIC" we study the contents of beauty cases, dressing tables and cosmetic bags of interesting characters to us - and we show all this to you.
Interview: Margarita Virova
Photo: Ekaterina Starostina
Lizaveta Shaturova
Beauty Editor "Posters Daily"
The work of a beauty editor turned me into a person who absolutely does not care what he looks like
About childhood and first cosmetics
My first cosmetic memory is the multi-colored Ruby Rose palettes, which simply blew my brain as a child. My mother allowed me to paint them at home, though, I always had some wild mother-of-pearl mash: I tried to use all the colors from the palette at the same time.
I lived in a small town in eastern Ukraine. I spent most of my day studying, and I spent the rest of my time studying beauty blogs. At fifteen, I looked at Viola Killer Colors and at Linda Hallberg and wanted to repeat everything for them (now I also look and want). I remember how at the same time I bought my first "strange" lipstick: dark maroon and lavender. The benefit to such self-expression at school was calm (perhaps because otherwise I was an exemplary student), and it never occurred to me that they could accuse or punish lipstick.
After school, I moved to Moscow, entered a chemical university and spent all my scholarship on unusual cosmetics. There was little money, and I made up my life hacking: I used red arrows to paint lipstick, I used mascara instead of eyeliner, I used brushes in an art store. Sometimes I got some kind of expensive care from my older sister. Not always suitable, but I cleaned these jars as evidence that I am an adult. For the first salary I bought Lime Crime lipstick at an exorbitant price from intermediaries; it still lies in my makeup box. Probably already completely thickened.
About maternity and sisterhood
In the midst of my studies, I became pregnant. Following the pregnancy, a rift began with a young man, but I was not going to take an academic and tried somehow to keep up with everything. I gave birth, university ended, the frustration turned into domestic violence - so I plucked up courage and left my husband. The most difficult period in my life began: I was alone with a small child, tired of lack of sleep, locked up at home. I spent the whole day messing with my son, at night freelance, and when I had a free minute, I read beauty sites with a child on my chest and a phone in my hand. So I was distracted from the constant thought that life was over, and I - "razvedenka with a trailer." Sometimes I had enough time and energy for one makeup a week - and then I would come off. She painted her eyes with red blush, drew strange arrows with liquid lipstick.
Once I posted a photo of my makeup in a group for girls on the VKontakte network - and I was bombarded with compliments. Someone was inspired by my make-ups and repeated them, other girls asked for advice - by that time I was already well versed in decorative and caring cosmetics. Support from strangers on the Internet and the feeling that I am valuable and not only interested in my child, I was strongly inspired. I liked that people look at my make-up face and see a happy girl with an unusual make-up, and not a driven-in lonely mother.
Now that my son has grown up, he loves to watch me dye. He praises me for bright colors, and if I paint my lips pink, he calls me a princess. Often he asks to make up his face too - I do not refuse, and we both smear all my lipsticks. I like his interest, because I would not want the boy to grow up with the installation "cosmetics - this is not serious, only the stupid are painted". I calm the relatives of the old school with the phrase "for him it's like felt-tip pens." And for me, it seems, too.
About work and satiety
In the period after the divorce, I decided to create a blog. It was not the first experience, but the most conscious. The telegram was only gaining momentum, and I was just looking for a platform that would look like an endless chat, where you can upload makeups and dump all the interesting things without long introductions. I started a channel for myself and led it irregularly. Surprisingly, but again and again I returned to him in the most difficult times. In another crisis, the girl from Billboard wrote to me, said that she liked the way I wrote, and offered a job. I was so afraid to miss this opportunity that I didn’t tell anyone until my first text came out. So, absolutely by chance, I got the post of my dream. Now that person does not work in the publication, but it was embarrassing for me to thank her and tell her how much her message changed my life and from which moral well I pulled. I hope it turns out to do so.
The work of a beauty editor turned me into a person who absolutely does not care what he looks like. Today I can plunge into glitter, stick on rhinestones on my face, put dots on my eyelids and make my lips blue, and tomorrow I take the editorial board without makeup in general and in the same T-shirt I was sleeping in - I stopped feeling responsible for what was happening on my face. I do not think about what a manicure I have, and I do not value others for even skin tone. For me, cosmetics is a way to get pleasure, not a daily duty.
When you read about banks every day, write about banks and see banks, of course, at some point you start to bother it all. I see colleagues who have been filled with all this "beauty" and are working on the thumb, without enthusiasm - this is what I fear. I try to take breaks, rest from cosmetics in my private life so as not to burn out at work. Yes, regular care is right, but if today I am sick of all these serums and creams, then I am ready to sacrifice my skin in favor of a calm head.
