The photo of chicken egg became the most popular Instagram post.
EVERY DAY ON THE INTERNET HAPPEN THINGS, from which I want to either laugh or cry. Inevitably the question is brewing: what are you doing?
The World Record Egg account invited users to break the record for the number of likes on Instagram and posted a photo of an ordinary chicken egg. The post appeared on the social network on January 4 and in ten days collected more than twenty-five million likes.
Now account holders are officially considered the owners of the most popular publication on the site. Prior to this, a record of eighteen million likes was collected by a photograph of Kylie Jenner with her newborn daughter, Stormy, which she published last February.
The founder of the beauty company Kylie Cosmetics has already recorded a response video in which she breaks a chicken egg on asphalt. And Russian politician Alexei Navalny remembered the story of new marketers' tricks and joked on his twitter that an egg that received a record number of likes is “that same egg missing from a dozen in Russia”.
Someone registered an account in instagramme, posted a photo of an egg and offered to break the record for likes. It turned out less than a day. Kylie Jener is shifted from the pedestal instagram. The egg has almost 23 million likes. So I think, maybe this is the same egg, missing from the Russian ten? pic.twitter.com/V0ixherfYY
- Alexey Navalny (@navalny) January 14, 2019