Glory to the blog: what are the beauty blogs

When more than two - this is the crowd. When you are asked five times a week about the recommendations of Russian bloggers writing about beauty, you understand that this is a trend. Is it true - are they?

1. A blogger is an editor, journalist or makeup artist.

A beauty blogger is a rare thing, often mutated from a beauty editor, journalist or makeup artist. This is the easiest way, because it is easiest for professionals to generate more or less high-quality content without much effort. But at the same time this way and the most difficult - beauty editors to write about one tool twice is not too interesting. Makeup artists as super-creative people do not always sufficiently speak the language and can write. Journalists in general may not feel very well about the format of a blog - write rarely, out of habit to squeeze at least 10 means into one post and not be limited to a thousand characters, otherwise it turns out somehow not solid. But they have access to information and the ability to respond quickly, make mobile reports from the most interesting launches, publish interviews and talk about things that have not yet appeared on the market.

allure.com/beauty/blogs/reporter - Allure editors' columns with topical tips like "How to handle freckles?" and questions like, "Do red shadows go to people?"
britishbeautyblogger.com diligently maintains its anonymity. Here, before all, there are photos of seasonal collections - apparently, distributors in London cover the five-year plan for the year.
beautyinsider.ru is the blog of Yuli Muromets, ex-editor of the glamour.ru website and now a spletnik.ru worker.
fifa.pokrovskaya.com - Natalia Pokrovskaya, not a beauty editor, but a man who did a great interview with Geza Shen for Look At Me. It is worthy of entering the history of the phrase "Lauryl sulfate will eat your brain and otmemeet your kitty."
lisaeldridge.com is a professional makeup artist with brilliant video tutorials.
londonbeautyqueen.blogspot.com is a very correct blog-credo: cut off the marketing husk and write only about really good media.
1000fragrances.blogspot.com - Octavian Koifan, who has written several perfume books and is well-versed in the perfume industry in general and history in particular.

2. Blogger - a lover of cosmetics

Another mutant who grew up from a girl who loved to buy cosmetics in tons, take pictures of her and describe her. At one point, several thousand other girls joined her and she became popular. That is, a hobby turned into work, and a blog into a potential business project. The driving force behind such blogs is beauty addiction, which is fueled by a good response from fellow enthusiasts. The most important thing for such a blogger is to manage at some point to restructure and start writing not emotionally, but professionally. If you start reading 10 thousand people, the percentage of enthusiastic maniacs will be ridiculously small. This is a real audience, and on some emoticons and exclamation marks here do not go. True, there is a danger of slightly losing one’s individuality - but 10 thousand people usually don’t care about individuality.

temptalia.com is Kristina, she lives in California, her blog’s technical support is provided by her boyfriend, and her parents are morally supported. It was here that a wave of discussions began, due to which M.A.C removed the Rodarte collection from sales.
nstperfume.com - it was once the blog of Robin from Pennsylvania. Now a whole team of perfume-loving authors is writing there.
beautysnob.com is part of a whole family of snobs with distinct honest reviews and opinions not only about snobsky expensive tools.
boisdejasmin.com - despite the author's work at International Flavors & Fragrances (IFF), perfume training and so on, now a specialized education, perfumery is still originally her hobby, and only then work.
perfumeshrine.blogspot.com - great syllable and detailed posts on perfumery topics and more.
moon-fish.livejournal.com - originally a blogger, is now perfume columnist for GQ magazine.
aromablog.ru is still a semi-anonymous Russian blog that has grown out of the fascination with perfumes and vintages in particular.

3. Promising Russian blogger

But as not every bird reaches the middle of the Dnieper, not every beauty blogger can become a project. If we are talking about Russians, we are still too young - Western blogging started counting in 2005 and managed to grow noticeably during the journey. Our people have been scribbling on the net for a couple of years and it seems that they are doing it solely for the love of the process itself. Creating such masterpieces as "the wonderful world of pot-bellied jars, graceful bottles, slender pulverizers, refined boxes, velvety brushes and sparkling tubes". Russian beauty blogging was generally born from sweet press releases at a time when there was nothing but them. So it’s generally surprising that he didn’t go the other way - when each noun would be diligently signed with two adjectives, and preferably three participatory turns.

beautys-doom.livejournal.com - the first prize for a sense of humor. I do not understand why this girl a) is not yet a thousand, and b) still sits in LJ.
mangoosta.ru is the author of those "pot-bellied jars", but with good potential and dedication.
exquise-t.livejournal.com is a moderator of the "About Make-up" community and a rare author posting his (quite adequate) make-up video lessons.
edelich.livejournal.com - a blogger with a paid subscription to WWD (which in itself is a reference point for anyone close to web journalism) - is a promising blogger.
cherry-beffa.livejournal.com is a lacomaniac and luxophanatic with informative pictures and the correct format.

In addition, Russian bloggers continue with amazing fanaticism to cherish and cherish their impartiality, contrasting it with the biases of their Western colleagues, to whom they send cosmetics. They are embarrassed to write about inexpensive cosmetics, considering this occupation unworthy of a real fanatic of the industry. And if a blogger is invited to a private event and given tea (or he is called to try a new procedure for free), he will hasten to spill a stream of flattery, thereby a sweet press release and three pages of laudatory and meaningless text. Here's an insider - this is inappropriate behavior. Nobody expects advertising from you, everyone is waiting for a professional reaction from you: good photos, honest review, sincere impressions, a true description. And these "all" here - your readers, they are more important than the people who gave you tea.

And the most important: you can easily find 30 beauty bloggers in LiveJournal, but with separate authoring projects, everything is still bad. Perhaps because our people still prefer the illusion of anonymity and for them the Internet is something unreal. If you publish your photo, then sooner or later you will have to subscribe with your name, and not by the nickname “Fluffy Puska 2010” - and the nastiness with which the Russian-language Internet is crowded will be shouted in your face, and not into the virtual back of the fluffy puska. The good news is, it will end soon. This is not a fortune telling, this is a reality: if Russian bloggers cannot grow out of their cozy magazines into good, authoritative websites about beauty, they will be replaced by people with glass eyes and enthusiasm, directed to the only possible direction - to work out funding and beat off the budget. . I would love to avoid this and see how our lively and real blog girls will finally start growing up.