Why are we for minimalism in cosmetics?

Kiehl's Launches Glow Balancing - Motion in the direction of simplifying the daily beauty routine by using one multi-functional remedy - an elixir for shining skin. It can replace the shining moisturizer, primer and highlighter. Cosmetic minimalism is a relatively recent trend in self-care, but extremely attractive: in this way, we not only save our time and money, but also harm nature less. Kiehl's supports this trend. And so that everything was honest, the employees of Look At Media publishing house were offered to be one of the first to simplify their beauty routine. We talk about our attempts to reduce the number of cans on the shelves and hours spent in front of a mirror.

Sasha Katz

designer in Setka

I love fat and thick textures, after which the face shines like a pancake - and no highlighter is needed

My care is quite minimalistic: in the morning - washing with foam, then serum with hyaluronic acid and moisturizing cream with high SPF. In the evening after washing I use tonic with glycolic acid and all the same serum. I love fat and thick textures, after which the face shines like a pancake.

I like to take care of myself and see the results, but for now it’s as if it’s not necessary. Somehow I tried to add something more solid to my care and began to look closely at the fabric masks. Now in the fridge idle are unused packs. But in the make-up I began to carefully implement what I used to be completely unusual. I got a brow box and every day I generously color my eyebrows and sometimes add red or dark brown lipstick. I do not adjust the skin tone: I love my face the way I see it all my life.

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Lena Konchalovskaya

Food editor in The Village

My favorites are multifunctional tools

I made a make-up at 18 years old: in my arsenal there is only a rouge and a brow pencil. I am always for a natural face: it is strange when makeup changes its appearance too much. My favorites are multifunctional tools. I love tint: you can tint cheeks, lips with one can and add color to your eyes. I'm glad that Kiehl's elixir is also about that.

I am a man-care, my main rule is to always study the composition. I usually wash my face with a gel, then use a tonic with acids, and then apply a moisturizer under the eyes, face and neck. Periodically I add serum and active serums to the treatment, and in the morning I just apply sunscreen. I like the minimalist care, while it is important for me that the tool really works. So I'm always looking for a wow product that will solve several problems at a time.

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Evgenia Kopylova

senior sales manager

I would like to spend less time and effort on leaving and reduce my arsenal of funds to a minimum, but on condition that quality will not be lost along with quantity

I have a simple scheme of care: in the morning - tonic and matting fluid, in the evening - micellar water, tonic and cream. I do not like to wash myself with water and do not use special means, but simply take off the makeup with micelles. This year, at the insistence of the beautician, she added a tonic, but even without it, she felt comfortable. I would like to spend less time and effort on leaving and reduce my arsenal of funds to a minimum, but on condition that quality will not be lost along with quantity.

My favorite makeup is the lack of noticeable makeup. Rested well-groomed face better than any cosmetic tricks. Of course, I like to make a beautiful make-up for a special occasion, but for every day I prefer a basic set of BB-cream, highlighter, powder for eyebrows and mascara.

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Larisa Molokanova

film editor

In recent years, my face has become more like me, and the need for an abundance of funds has disappeared by itself

By nature I have very pale skin, and under my eyes there are always “bruises” no matter how much I slept. Therefore, my daily care and makeup consist of a moisturizer, concealer and foundation with a radiant effect or blush. In this way, I manage to avoid questions from those around me if I’m not going to faint right now. At the same time I was lucky: my skin does not have special needs.

I like the idea of universal cans. I tried to make my own multi-functional product from several tonal bases and CC creams with a radiant base and moisturizer, but so far all is unsuccessful. It will be cool if Kiehls's elixir replaces at least some of these tools. In recent years, my face has become more like me, and the need for an abundance of funds has disappeared. Fashion for a “naked” face is cool, especially if we take into account all the variety of beauty and skin features and do not take the smooth face of the model from the cover as the ideal.

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Ksenia Vechtomova

brand manager wonderder

With the right remedy, you can forget about half of the names in a cosmetic bag, especially when it comes to makeup.

Over the years I have developed a ritual, which I repeat every morning and evening - I use facial wash and tonic. Then apply eye cream, serum, moisturizer for face and décolleté. In winter, I actively use anti-couperose concentrate.

My departure can hardly be called minimalistic, and I would love to reduce the time I spend on it. It would be great to use one jar for everything - for example, now you can safely abandon masks and countless creams for all parts of the face. With the right remedy, you can forget about half of the items in the cosmetic bag, especially when it comes to makeup. The older I get, the less I am painted: sometimes cosmetics deprive our faces of cute features and uniqueness. When I went to university, makeup took an hour, and now I have five minutes, and this is already a victory.

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Kiehls

Employees Look at Media have already tried a new multi-functional tool Glow Formula. Now it's your turn to make sure that your skin does not need a whole arsenal of tools.

To try

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material prepared with the support of

We thank Parcel, Strogovintage, My little flea market and Sugar for the assistance in organizing the shooting.