Subscribed to: Subtle instagram of lingerie store

CONTINUE TO TELL about decent accounts in social networks through which you can view the whole world.

Sooner or later it should have happened: finally, in Russia, a lingerie store opens, with no new push-ups, bows, excessive décor and advertising campaigns exploiting the image of “female predators”. The project is appropriately called Low Key; it appeared for an understandable reason: the team responsible for it says that there simply was no shop in which they themselves would like to buy underwear. All selected brands (among others - Marieyat, Commando and Sleeper) are distinguished by a laconic cut, thoughtful design and materials, pleasant to the body - no synthetic lace can be found here. Most brands produce products in small quantities and carefully control the manufacturing process.

The visual component of the store is also noteworthy: in the launched instagram, you can see that the models for Low Key are girls who look like real people with their special beauty, which is still rare for shootings in the linen industry.