From body to braletta: Young Russian brands of linen
Start your own business in the framework of today's Russian reality - enterprise prelozhnoe, especially if it concerns the production of clothing or accessories. We always try to support decent local designers who have decided on it, and now we are launching a series of materials dedicated to prominent Russian brands of clothing and accessories, united by a certain segment: leather trivia, jewelry, shoes or basic things. In the first material - Russian brands of lingerie.
Contrary to all the circumstances of force majeure, brands of linen appear almost every day. With the help of Instagram (and many novice designers prefer to start with it) can be found with a dozen interesting projects. Underwear of small Russian brands occupies a large niche, which is now almost full: lace and no, intricate and simplest, with various garters, waistbands, original details. New linen brands are also easier to meet, if you want something special, and even undertake to make linen to order - that abroad is often worth the crazy money. We have selected 10 curious brands that are definitely worth watching.
Zenia maximova
“Lingerie that does not hold down and does not deceive anyone,” Zhenya Maximova, a designer from St. Petersburg, who has worked in the restaurant industry for twelve years, characterizes her underwear brand. The girl was always fond of clothing design and loved to sew, so after moving to Moscow, I decided to change activities and start my own business: “I consider underwear the most beautiful part of women's wardrobe. I tried, I did it, and I decided to continue working in this direction” .
Underwear Zenia Maximova is comfortable, while intricate, not simple: for example, basic and lace bodysuit, a set with a ribbon wrapped around the body, soft bodices and high pants. In total, the brand has developed five positions, but in the plans, of course, more. The problems that Zhenya faces are still the same: "In Russia, there are many difficulties with the production of clothes, especially on such a small scale as mine. This is a small selection of fabrics, accessories, contracting organizations ready to work with small volumes." The brand can be purchased at the Moscow store "Luuk" or by contacting the founder on Instagram.
LOVEgoods
LOVEgoods - a project from Omsk, which is gradually becoming known far beyond the city limits. In the form in which the brand exists now, LOVEgoods appeared in July 2015, founded by Olga Kolchenko. She was also the author of the first collections, but now the staff has a permanent designer, the main generator of all ideas, who are trying to make the brand code as recognizable as possible. In addition to the basic materials used in the underwear industry, such as silk, stretch satin, all kinds of mesh, lace, lace, knitwear and viscose, LOVEgoods often work with velvet and organza - in general, everything that is so nice to the body.
For creators, it is important that the lingerie retains its original appearance as long as possible. The elaboration of details is what the brand is proud of, and what distinguishes it from the rest: "Now we are negotiating with several factories - hardware manufacturers. We want individual elaboration of some positions of interest to us, the process is not fast, but it's worth it!" Sets with transparent inserts, pants with cuts and assembly along the edge and bodice without stones, perhaps, what LOVEgoods does best. Remarkably, now the team is working on three lines at once - these are underwear, swimwear and clothes for the house. Brand prices are slightly more expensive than mass-market (from 3600 per set), and the online store will deliver to any point of the country.
F3
St. Petersburg brand F3 was founded by three sisters Fomichev in early 2014. It all started with a sword belt - it was their girls who released at the very beginning. Since then, they are part of all collections of the brand. The creators admit that by creating underwear, they try to emphasize the uniqueness of each client, so they also take to sew according to individual measures. Among other Russian brands F3 is clearly provocative. Few kit can be called "daily". On the other hand, many accessories produced by the brand can be worn as a supplement to regular clothing. For example, as the same leather belt. In the main assortment of F3 leather bodices, underpants with a lot of ties, as well as velvet harnesses that look beautiful with shirts. Prices start from 4 thousand rubles for a set of linen.
Touch touch
Touch Touch produces only black lingerie - this is the principle. The founder of the brand, Anastasia Smirnova, was fond of sewing since childhood - she even sewed life-size puppets, wedding dresses and graduation suits. The idea of the brand of lingerie began with the fact that the girl developed several sets for herself, since she could not find suitable options in the store. In fact, now she does everything herself - from sketches, drawing patterns, selecting fabrics and sewing directly to packaging design, but Anastasia has one complaint: "At the moment, the biggest problem is time. I would like to have at least five hours more. " She admits that she also sometimes has difficulties with the presence of fabrics: "I visited all the shops in Moscow and the region, not to mention other cities. It really also takes a lot of time and effort. I travel around several stores almost every two weeks. replenishing the assortment of fabrics. Of the hundreds of samples, the choice drops no more than three. "
Touch Touch lingerie distinguishes the creator's personal attitude towards its customers. "The main concept of Touch Touch is convenience - that is why all the clothes are tailored according to individual measures for each client. I believe that my service is as personalized as possible, as I always suggest making a few sketches, choosing material, I try to take into account all the wishes of the client." Anastasia admits that there is fierce competition in the lingerie market, but she believes that this is even more interesting. "Currently, more and more manufacturers of handmade linen have started to appear, there is no escape from the competition, but I believe that each of them offers something of their own, something special." In addition to lace sets of linen, the girl also produces belts for stockings and combinations. The price starts from 1500 rubles per set - which is quite comparable with the mass market, and you can order it through Instagram.
Summer soul
Another brand from Siberia (namely, from Novosibirsk) - Summer Soul - there is nothing but just got a full-fledged online store. The principle that the brand is guided by is highly commendable: "Every girl is beautiful on her own, and underwear is designed only to emphasize the beauty of her breasts and allow her to feel more confident." Therefore, they do not find push-ups or bodices with silicone tabs - everything is aimed at emphasizing the natural forms. Best of all Summer Soul succeed braletta - triangular-shaped bodice without stones. Shleyki, by the way, also available. If you wish, you can purchase a certificate on the website of the brand (starting from 2000 rubles) as a gift - an excellent way out for those who are afraid to make a mistake in the size of a friend. Bralette with a lace appliqué will cost 1990 rubles, and cowards (the choice, however, is small) - from 990 rubles.
My illusion
Catherine Lyubanova, the creator of My Illusion underwear, remembers the brand’s exact birthday - February 13th. Exactly a year ago that day, she gave her first order to a young man who, on the eve of Valentine's Day, decided to make a surprise for her girlfriend. The girl began to be engaged in laundry not accidentally - the experimental laboratory of the Wild Orchid company became her first workplace after the institute. "It was a valuable and capacious experience with the ability to monitor the large-scale production of linen in Russia. There is a very strict attitude to quality, which I now apply in my studio." The most difficult stage for the girl was the transition from hobby to business: “There are many nuances that have to be taken into account. It’s especially difficult to find good seamstresses, because not so much experience as accuracy and engineering thinking. It’s difficult to work with production, I’m very picky about and every stitch is important in underwear. "
My Illusion underwear is distinguished by its sophisticated cut and unusual trim details. Of the popular brands, the girl is impressed by the Bordelle and Dita Von Teese brands: “I dream of creating a domestic product at the same level.” My Illusion underwear is sold only in sets. The price of one is about 6 thousand rubles. Other brands of underwear from Russia have a girl with such work experience with some skepticism: “Many have now done laundry, but only a few have become noticeable. Mostly young designers offer simple models, sconces without stones. Often, just because they don’t know the sewing technology complex models, do not know how to design, do not have the necessary experience. Underwear is not for amateurs, it is one of the most difficult segments in the light industry. To offer a good product, you need to work and learn a lot. " And in something difficult to disagree.
Ekasa
Another brand from Novosibirsk, EkaSa, produces simple bralettes with delicate decor. The color palette is not limited to basic colors - EkaSa produces both bright red and blue sets. Bustier tops and bodices with lace straps and appliqués are the most interesting of the brand. The brand also produces sets with velvet shoulder belts. Delivery is carried out worldwide, and you can buy through Etsy. Price starts at $ 28 per set.
La intuición
The creators of the young brand La Intuición, Daria Malchik and Anastasia Kozlova, worked together in the marketing directorate of a large international telecommunications company. At one point, the girls decided to change the main work for something more creative, and the choice fell on the niche of individual underwear sewing, as they both felt a clear lack of pleasant underwear brands that both of them would have liked. Specialized marketing and economic education and work experience helped to implement everything. Now their brand works in two directions: individual tailoring by design, jointly developed with the client, so that it is possible to achieve a perfect fit for any shape, and a permanently complemented model line of our own design.
For the development of La Intuición, you can choose lace, velvet, mesh or silk, accessories color, satin or velvet straps, as well as the completeness of the set itself: the bodice and panties can be supplemented with a stocking belt, a garter, a velvet choker and various bandage elements. All the production of girls is in Moscow: "We are faced with a shortage of truly high-quality fittings in Russia, so materials have to be ordered from abroad through intermediaries and directly. But then we manage not to overstate and keep prices in the middle segment at the expense of properly organized production without loss of quality. " You can buy La Intuición underwear through the Moscow Petra store or Instagram - you can also buy a gift certificate there.
Corporelle
It was with Corporelle that the underwear brands boom began in Russia. A year has passed since we wrote about them in the "New Brand" section. Since then, the affairs of a daring young brand from St. Petersburg, founded by her daughter and mother, have taken up the challenge of not having sexy, but not vulgar lingerie, has gone uphill. It is still concise, while quite frank underwear without unnecessary details: no baroque lace and bones - everything is only for the benefit of comfort. Ksenia Rechenskaya, co-founder of the brand, admits: "It is of fundamental importance for us that the underwear is pleasant not only visually, but above all to the touch." Therefore, since the very foundation - no synthetics. Since then, the brand also has its own best-sellers - such as bralette with a ribbon. Some models now have a 10% discount, and for the purchase it is worth going all the same on Instagram. Price per set - from 6 thousand rubles.