Why do we need designer phone cases
Liza Kologreeva
Over the past month of winter in stores appeared Two new collections of phone cases: Diane Von Furstenberg and Moschino. Wonderzine tells why big brands are jealous of an elementary accessory for 1,000 rubles and why it is becoming popular among people who set mass trends - the heroes of dozens of street-style blogs.
Cases for phones is not the most burning topic. However, women's fashion weeks are approaching, which means it is worth waiting for the influx of street style reports. If you analyze them as carefully as we do, you probably noticed that now photographers are paying more and more attention to mobile phones in some bright cases. Editor i-D and Wonderland Julia Sarr-Jimois are removed with a phone in green neon cases, the stylist Elle Lif Greener with a phone in rhinestones, Aurora Sansone from Italian Vogue and a blogger Peoni Lim with a phone in a case with ears. One of the favorites of Tommy Ton and Scott Schumann, Giovanna Battaglia, even released a personalized line of panels for phones with Case Scenario - this is what is called seize the moment. We won’t be surprised if soon phone covers will be assigned the loud status of an it accessory - there is every reason for that.
If the shortened tops can afford units, then with a phone case the situation is reversed.
The trend did not arise from the air. The telephone is one of the main working tools of the fashion industry, in which two thirds of the processes are kept on calls and correspondence. No matter how it sounded, but journalists and stylists do not part with the mobile, not so much because of its extraordinary beauty, but because of the fact that at this very moment they need to persuade someone to be interviewed or agree on a big shooting at the other end of the world . Who, if not the heroes of Street Style Chronicles, some of whom set the main trends, and some of them are the first to broadcast them to the mass public, will not miss the opportunity to make one more attention-getting accent out of the phone. Of course, along with Sophia Webster shoes, Olympia Le Tan clutches and Sergio Rossi jewelery, which they have the opportunity to wear first.
This small trend cannot fail to take note of the big brands that traditionally try to cover everything that is possible. If the shortened tops, skirts with a slit from the hip or the above-mentioned accessories can afford units, then with a phone case the situation is reversed. Perhaps that is why designers do not mind making money on them, but for the public this is the fastest way to get closer to a big name. Many brands suffered for a long time, while people walked with colorful Chinese cases with phones, and got down to business themselves. Moschino is best at work: the brand has released several lines of animal covers, from cows to ducks. Carol Lim and Humberto Lim Kenzo, commerce masters, are not far behind: photos from the campaign, taken together with the creators of Toilet Paper magazine, are printed on their mobile panels. The same story with Marc by Marc Jacobs - they did not miss the opportunity to launch another product, along with headphones, which the brand sells for several seasons in a row. Lanvin (with branded illustrations by Alber Elbaz), Valentino (with no less than branded rivets) and Alexander Terekhov (with sketches of designer models) have phone cases. See, there are plenty to choose from. Do you need this choice - perhaps if you want to become part of a good sales strategy.